Lead the creation of the client's Property’s website (platform selection, structure, content, and ongoing updates)
Establish and manage social media profiles (LinkedIn, Facebook, Instagram)
Ensure consistent branding and messaging across all digital channels
Source and scrape leads from platforms such as Property Guru
Identify potential property opportunities, owners, and agents
Build and maintain a structured lead database
Support outbound targeting strategies within the Christchurch market
Develop and execute monthly email campaigns targeting Christchurch-based agents
Create engaging content relevant to market activity and opportunities
Manage email lists and campaign performance
Plan and execute regular social media content
Share property insights, listings, and market updates
Align content with lead generation and brand-building goals
Maintain and update website content (listings, blogs, insights)
Ensure website is optimised for lead capture and user experience
Support basic SEO initiatives
Monitor the Christchurch property market (residential and commercial)
Provide regular insights on: Market trends, Pricing movements, Investment opportunities

Direct experience in the New Zealand property industry (real estate, property management, development, or investment)
Strong understanding of NZ property platforms (e.g., Property Guru)
Experience in digital marketing, lead generation, or social media management
Ability to build and manage a website (Shopify, WordPress, Webflow, or similar)
Strong written and verbal communication skills (for email campaigns and content creation)
Highly organised and able to work independently
Experience working with Christchurch property market (preferred)
Familiarity with commercial property (preferred)
Basic SEO and analytics knowledge (preferred)
Experience with CRM systems or lead management tools (preferred)

Digital Marketing, Property Research/Lead Specialist

Key skills