Marketing – GTM Engineer

Role Overview

• Design, build, and optimize email campaigns across the full customer lifecycle — welcome sequences, nurture flows, re-engagement, and post-sale communications.
• Plan, launch, and manage Facebook and Instagram ad campaigns.
• Work closely with the sales team to ensure marketing efforts translate into qualified pipeline.
• Own the marketing tech stack — CRM, email platform, ad accounts, analytics tools, and the integrations between them.

Requirements

• You are proficient with AI coding tools such as Claude, Cursor and use them daily to build automations, landing pages, scripts, and integrations faster than traditional development allows.
• You have hands-on experience with CRM platforms — HubSpot, Salesforce, or similar — including pipeline configuration, lead scoring, workflow automation, and reporting.
• You've run campaigns in Facebook Ads Manager and understand audience creation, pixel setup, conversion tracking, retargeting, lookalike audiences, and budget optimization.
• You've built and managed email marketing programs using platforms like HubSpot, Converkit, ActiveCampaign, Mailchimp, or Customer.io.
• Prior experience is not strictly required. Most importantly, you have to be willing to learn and constantly adapt.