Marketing Audience Operations Lead

Role Overview

• Lead cross functional teams to strategize, plan, and execute a variety of programs, services and initiatives
• Drive accountability for assigned initiatives, limit risk exposure, and create efficiencies as appropriate
• Review strategic approaches and effectiveness of support function and business performance
• Perform assessments through fact finding and data requiring creative approaches to solving complex issues, and develop appropriate solutions or recommendations
• Make decisions in highly complex and multifaceted situations requiring solid understanding of business group's functional area or products, facilitate decision making and issue resolution, and support implementation of developed solutions and plans
• Collaborate and consult with members of the Business Execution team and team leaders to drive strategic initiatives
• Influence, guide and lead less experienced Strategy and Execution staff within the group
• Lead and develop strategic efforts with the Line of Business that will lead to Marketing campaigns, specifically advising on available data to target, segment and personalize to achieve campaign strategies
• Lead the strategy and resolution of highly complex and unique challenges related to Audience Operations that require solid analytical skills, extensive knowledge of Business Execution, and understanding of marketing, delivering longer term and large-scale solutions
• Coordinate and consult with Audience Operations Delivery team to ensure audience development is completed according to campaign strategies
• Partner closely with Channel Strategy and Governance to effectively translate strategy into execution, ensuring channel capabilities are effectively leveraged for optimized campaign design
• Manage the Audience Operations deliverable schedule and workflow calendar to ensure execution work is delivered on time
• Maintains awareness of key Regulatory and Compliance campaign requirements to ensure applicable exclusions are included within campaign targeting strategies
• Able to build and deliver a campaign leveraging Audience Operations platforms for building and channel activation
• Consult and coach Marketing through the Operational & Workflow steps necessary to complete the marketing lifecycle, maintaining strong partnership with Channel Execution throughout and completing the workflows (as defined in Procedures) where necessary
• Provide leadership to identify and design the development of new data-based solutions that drive process efficiency, speed to market, and mitigate risks
• Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to leadership with the ability to present to senior executives across multiple business units

Requirements

• 5+ years of Business Execution, Implementation, or Strategic Planning experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• Experience working in Marketing Execution functions, supporting the operational and analytical strategic delivery of marketing campaigns
• Experience of marketing analytics with Adobe Audience Manager, Pega or other analytics tool used to inform marketing strategy and execution
• Ability to prioritize and manage multiple workstreams, initiatives, and deliverables simultaneously
• Strategic consultant with experience mapping out a strategic roadmap with marketing leadership
• Experience with Salesforce

Benefits

• Willingness to work on-site at stated location
• This role offers a hybrid work schedule
• Ability to travel up to 10% of the time