Own the analytical evaluation of CRM activity, including deciding how impact should be measured, what success looks like, and how confident we should be in conclusions
Diagnose changes in customer and CRM performance, forming hypotheses, and narrowing down root causes under time pressure
Design and conduct experiments (e.g. holdouts, A/B tests), with a clear understanding of causality, limitations, and risk
Turn analysis into decisions, clearly articulating what the data does and does not support
Work closely with CRM, marketing and analytics stakeholders, adjusting depth and rigour based on audience and context
Improve how we measure and understand customers over time, not just reporting on what has already happened

Applying analytical judgement to real business problems, including choosing between different methods and understanding their trade-offs
Evaluating CRM or customer activity where causality is not always obvious
Structuring ambiguous problems and narrowing them into clear analytical questions
Explaining analytical reasoning clearly to both technical and non-technical stakeholders
Working hands-on with data to support decisions, not just generate outputs
Proficiency in SQL is essential; and experience using analytical and data BI tooling such as Tableau (Git, dbt
nice to haves).

10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
Employer matching pension contributions up to 7.5%
A one-off £300 “work from home” budget to help contribute towards a great work environment at home
Excellent maternity, paternity, shared parental and adoption leave policy, for those key moments in your life
25 days holiday (increasing to 30 days) + 2 days “my time” per year
Private medical cover, critical illness cover, dental plans and employee assistance programme
Free gym access
Employee discounts programme
A healthy learning and training budget to support your development
Electric vehicle and cycle to work schemes
Regular events
from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected.

Senior CRM/Marketing Analyst

Key skills