Key Responsibilities

Digital Presence & Content Ownership
Manage and grow LinkedIn and other relevant digital channels
Create and publish high-quality B2B content aligned with key industries
Maintain a consistent, professional tone tailored to senior decision-makers
SEO & Local Visibility
Execute SEO strategies including keyword research and on-page optimisation
Support local SEO initiatives (Google Business Profile, listings, reviews)
Track, analyse, and report on SEO performance metrics
Campaign Planning & Execution
Plan and execute targeted digital marketing campaigns aligned with sales priorities
Collaborate closely with sales leadership to support active pipeline opportunities
Focus on lead generation in key sectors such as professional services and regulated industries
Sales Enablement Content
Create conversion-driven content including:
Email campaigns and nurture sequences
Blog articles and LinkedIn posts
Sales decks and one-pagers
Webinar follow-up materials
Ensure all content is clear, practical, and revenue-focused
Webinars & Event Campaigns
Plan, promote, and execute webinars end-to-end
Manage registration, engagement, and follow-up workflows
Use webinars as a core channel for generating qualified leads
CRM, Automation & Reporting
Use CRM and marketing automation tools to track leads and campaigns
Provide performance insights and reporting to leadership
Support sales teams with visibility into marketing impact

Essential
Proven experience in B2B digital marketing (remote marketing jobs experience preferred)
Strong collaboration with sales teams and understanding of revenue-driven marketing
Experience running webinars or event-based marketing campaigns
Proficiency in CRM and marketing automation tools
Background in IT services, MSP, SaaS, cybersecurity, or similar industries
Desirable
Experience with AI-assisted marketing or outbound tools
Understanding of cybersecurity, compliance, or risk-based messaging
Strong copywriting skills for professional audiences (AI-assisted writing acceptable with strong editing ability)

🤝 Collaborative team environment with structured onboarding and support

💰 Compensation: Based on skillset and experience

🌎 100% remote role with global exposure

🚀 Fast-growing companies and performance-based career acceleration

🎯 Real impact in high-growth environments

Marketing Specialist – SaaS

Key skills