The Regional Marketing Director is responsible for defining, leading and executing marketing strategies and initiatives that accelerate commercial and customer growth as defined by the Regional Growth Strategy.
Partner with the Regional Commercial and Technical Leadership.
Accountable for marketing strategy, budget and value propositions, delivered through an annual marketing execution plan.
Measured by relevant demand generation/ customer success metrics.
Deliver compelling growth drivers and initiatives for customers, through category and applications.
Using insight, partner with TS, Sales and Global Marketing to define value creation opportunities for regional category deployment.
Define an 18 month rolling category programme for execution and to build capability in Sales.
Bring marketing and category knowledge to key strategy accounts as per the customer segmentation.
Owns and delivers the Regional Marketing plan, activities and content, making choices on relevant channels, while measuring relevant KPIs on spend.

Significant experience in Brand, Marketing and Communications roles including Marketing Strategy leadership positions.
B2B experience is advantageous, as is also experience in the Food and Beverage industry
Broad experience across the Marketing discipline from strategy, positioning, asset creation and execution, measurement and evaluation and developing marketing capability in others.
Proven delivery of Marketing Strategy and complex multi-channel execution, with expertise in digital first marketing
Has created and led high performing and impact marketing teams/functions and capability in matrix organisations
Consistent evidence of commercial wins through successful Marketing and Sales interface and partnerships
Ability to influence multiple stakeholders (with varying degrees of marketing experience) within a complex organization.
Excellent communication and collaboration skills leading to reputation as a highly influential senior leader.

Medical, Dental, Vision coverages
Paid time off package, including vacation, sick time, and 16 weeks of paid parental leave
401K with company match
Company paid life insurance
Additional benefits at no cost to employee such as: Lifestyle Spending Account, Identity Theft protection, Employee Assistance Program, telemedicine and more!

Regional Marketing Director

Key skills