About this role

Lead the development and execution of cross‑sell and upsell marketing strategies across consumer and partner channels
Define channel, journey, and touchpoint strategies
Oversee the design, launch, and ongoing optimization of digital experiences
Partner closely with Product, Growth Marketing, and Account teams
Lead cross‑sell and upsell pilots and launch initiatives
Use customer, channel, and journey insights to inform decisions
Ensure consistent messaging, positioning, and value propositions across owned and partner channels
Collaborate with internal teams and agency partners

A minimum of 10 years of progressive experience leading digital and cross‑channel marketing strategies
Bachelor’s degree in Marketing, Business Administration, or related fields
Strong background in cross‑sell and upsell marketing, ideally within B2B2C or partner‑driven environments
Demonstrated ability to collaborate effectively across product, technology, analytics, UX, operations, and account teams
Experience optimizing digital journeys and touchpoints across web and account‑based experiences
Strong strategic, analytical, and execution skills with the ability to balance growth objectives and customer experience priorities.

Director, Marketing – Cross Sell

Key skills