Digital Engagement Expert

Role Overview

• Proactively contribute to agile methodologies and formats
• Utilize current digital-, customer-, and market-trends and be ahead of marketing technologies to identify digital product growth opportunities
• Map suitable analytics solutions, ensure that all required performance data can be reliably tracked, reported and guarantee an integrated approach with other agile teams
• Support the analytic needs of business units by analyzing web traffic using Google Analytics
• Design appropriate measurement strategies and implement complex tracking solutions through Google Tag Manager
• Develop GA data layer and effectively communicate with business units for implementation
• Continually test and develop innovative tracking and analytics methodologies
• Write technical documentation for GA implementations
• Create Data Studio dashboards and provide technical assistance to data analysts for Power BI dashboard creation
• Always be up to date on business results and be aware of industry standards and best practices in marketing technologies
• Develop strategic and operative recommendations for optimizations on the basis of analysis
• Provide support for digital platform product evolution from insights gained and identify opportunities to accelerate growth
• Responsible for developing easy-to-understand, error-free, and timely deliverables aimed to influence and optimize website/app behavior to increase conversion rates
• Follow and optimize the digital product development lifecycle and documentation process
• Support in GA solution design optimization and GA4 transition
• Identify new processes to improve the MarTech current deliverables
• Work closely with business stakeholders, act as a knowledge hub and provide consultancy on use case feasibility to ensure deliverables and added value
• Conduct trainings for stakeholders to increase efficiency and for KPI enablement
• Responsible for creating presentations and reports when needed
• Keep an overview of the big picture but also work in detail when needed
• Drive and perform GMP optimizations and developments
• Be an early adopter and bring in new ideas
• Ability to differentiate between required vs. nice-to-have implementations

Requirements

• Experience in agile methodologies
• Advanced and strong knowledge of Google Marketing Platform (Google Analytics, Google Tag Manager etc.) and related Google Cloud products (Looker Studio etc.)
• Advanced and strong knowledge of SQL, JavaScript, CSS and HTML
• Other programming languages are a plus
• Strong analytical and quantitative skills
• Demonstrated ability to think both strategically and tactically
• Passion for innovation and “can do” attitude
• Advanced skills in tracking and marketing automation tools
• Strong analytical skills and a solid business acumen
• Ability to work independently on complex tasks with multiple stakeholders
• Must be a strong collaborator, team player, and individual contributor
• Fast understanding of complex tasks and solution oriented
• Self-motivated, high resilience and endurance
• Brings a high-energy and passionate outlook to the job and can influence those around them
• Willing to go the extra mile and driving results
• Strong problem-solving skills
• Capability and interest in learning new technologies and processes
• Strong skills in organizing, solution finding and outside the box thinking
• Strong knowledge of software development lifecycle
• Minimum of 5 years of web analytics related work experience (preferred with Google Analytics) and demonstration of high level of understanding of the financial industry.

Tech Stack

• Cloud
• JavaScript
• SQL

Benefits

• Shows intermediate to advanced skills across standard marketing stacks, specifically but not limited to: Adwords/SA360, DV360, GA360, DCM, Web designer, HTML5 creative, Facebook, Instagram, 3rd party platform partners such as Smartly.
• Has basic to intermediate skills in native marketing automation tools in the above platforms.
• Is able to work independently on tasks with multiple stake holders.
• Needs to display capability for learning new technologies and processes rather than having all skills from day one. On the job and external training is mostly likely to be a requirement.
• Basic out of scope thinking demonstrated, ability to come up with additional, new engagement ideas and processes.
• Ability to execute and optimize engagement campaigns for specific products and initiatives. Basic planning and forecasting is also required.
• Typically, this level will have 3-5 years' experience client and/or media agency side in a junior manager/media exec / snr. exec. level.