Search Engine Marketing Specialist

Role Overview

• Apply Chinese linguistic, cultural, and market expertise to optimise multilingual search and digital marketing campaigns.
• Conduct detailed keyword research (including on local platforms like Baidu Keyword Planner), content development, and localisation/adaptation for target markets.
• Optimise and adapt SEO content for Traditional Chinese (Hong Kong and Taiwan) and Simplified Chinese (Mainland China), ensuring cultural and search relevance.
• Develop high-performing ad copy tailored to local market preferences and search behaviours.
• Provide ongoing strategy recommendations for on-page SEO, content structure, and performance improvements.
• Maintain exceptional levels of accuracy, detail, and organisation in all deliverables.

Requirements

• Native-level proficiency in Chinese (Traditional or Simplified) with fluent English.
• Minimum 2 years’ hands-on SEO/content optimisation experience, ideally with digital channels specific to Hong Kong, Mainland China, and/or Taiwan.
• Proficiency in international and local search/analytics tools (Google Keyword Planner, Baidu Webmaster Tools, Baidu Analytics/Tongji, etc.).
• Advanced content adaptation skills and an understanding of local market search trends.
• Strong commitment to quality, deadlines, and communication.
• Familiarity with Microsoft Office (intermediate Excel/Word skills).
• Demonstrated interest in digital marketing; up-to-date knowledge of evolving SEO strategies in the Greater China region.

Benefits

• Collaborate with a truly global, multicultural digital marketing team.
• Gain hands-on experience running multilingual campaigns for top-tier clients.
• Work on flexible terms: choose project-based, part-time, or long-term engagements.
• Develop in-demand skills in cross-market and cross-platform SEO and paid search.
• Be at the forefront of online growth across Hong Kong, Mainland China, and Taiwan.