Develop and execute comprehensive marketing strategies to drive sustained growth and profitability
Identify and prioritize high-value opportunities through data-driven insights, customer feedback, and peer analysis
Analyze customer data to extract insights, translate findings into strategic direction, and develop compelling executive level presentations
Develop market sizing and segmentation analyses, clearly defining serviceable and addressable markets. Create quantified, segment‑specific value propositions
Assess existing and emerging markets (roadmaps), leveraging complex market analysis to identify trends, competitive shifts, and growth opportunities
Understand electronics industry dynamics and emerging customer needs
Lead structured market discovery efforts for all assigned NPIs, including pre‑discovery workshops with cross‑functional teams
Assess value chain dynamics, customer use cases, business risks, and opportunity sizing
Prioritize unknowns and risks and advance qualified opportunities through early discovery gates
Engage directly with customers, partners, and industry experts to validate unmet needs and solution fit
Integrate and prioritize products and programs into a cohesive investment portfolio aligned with risk, ROI, and long-term strategy
Build pricing and value calculators and validate value drivers with customers prior to launch
Own assigned NPI programs through the stage‑gate development process, ensuring disciplined execution and alignment
Drive launch readiness by coordinating technical, commercial, and operational requirements well in advance of launch, develop launch plans, messaging, sales enablement tools, and collateral
Enable Sales teams with clear positioning, competitive insights, and value‑based selling tools
Manage NPI performance through the first 1-2 years post‑launch, ensuring a successful hand‑off to Product Management
Requirements
Experience with Semiconductor markets and materials
Minimum of 5 years of experience in strategic marketing, business development or New Product Introduction (NPI) management
Proven track record of driving growth in electronics space