Senior New Product Introduction Marketing Manager – Semiconductors

Role Overview

• Develop and execute comprehensive marketing strategies to drive sustained growth and profitability
• Identify and prioritize high-value opportunities through data-driven insights, customer feedback, and peer analysis
• Analyze customer data to extract insights, translate findings into strategic direction, and develop compelling executive level presentations
• Develop market sizing and segmentation analyses, clearly defining serviceable and addressable markets. Create quantified, segment‑specific value propositions
• Assess existing and emerging markets (roadmaps), leveraging complex market analysis to identify trends, competitive shifts, and growth opportunities
• Understand electronics industry dynamics and emerging customer needs
• Lead structured market discovery efforts for all assigned NPIs, including pre‑discovery workshops with cross‑functional teams
• Assess value chain dynamics, customer use cases, business risks, and opportunity sizing
• Prioritize unknowns and risks and advance qualified opportunities through early discovery gates
• Engage directly with customers, partners, and industry experts to validate unmet needs and solution fit
• Integrate and prioritize products and programs into a cohesive investment portfolio aligned with risk, ROI, and long-term strategy
• Build pricing and value calculators and validate value drivers with customers prior to launch
• Own assigned NPI programs through the stage‑gate development process, ensuring disciplined execution and alignment
• Drive launch readiness by coordinating technical, commercial, and operational requirements well in advance of launch, develop launch plans, messaging, sales enablement tools, and collateral
• Enable Sales teams with clear positioning, competitive insights, and value‑based selling tools
• Manage NPI performance through the first 1-2 years post‑launch, ensuring a successful hand‑off to Product Management

Requirements

• Experience with Semiconductor markets and materials
• Minimum of 5 years of experience in strategic marketing, business development or New Product Introduction (NPI) management
• Proven track record of driving growth in electronics space
• Strong analytical, strategic thinking, negotiation, stakeholder management
• Bachelor’s degree in engineering, science, materials, or related field
• Experience in global organizations and cross functional leadership
• Expertise in market research, competitive analysis, and go to market strategy
• Ability to structure and negotiate complex agreements and partnerships
• Experience in bringing new concepts from infancy to product launches
• Track record of proven success

Benefits

• employer-subsidized Medical, Dental, Vision, and Life Insurance
• Short-Term and Long-Term Disability
• 401(k) match
• Flexible Spending Accounts
• Health Savings Accounts
• EAP
• Educational Assistance
• Parental Leave
• Paid Time Off (for vacation, personal business, sick time, and parental leave)
• 12 Paid Holidays