Demand Generation Specialist

Role Overview

• Execute high-performance digital marketing campaigns across SEM, SEO, programmatic, and paid social channels.
• Implement audience-based digital marketing strategies including paid search, display advertising, and automated email campaigns.
• Support ABM initiatives in collaboration with Sales, targeting SMB/MM/ENT SaaS buyers.
• Run multi-channel campaigns including gated content, webinars, and sponsored digital events to generate leads and increase product awareness.
• Contribute to website performance
• ensuring it is optimized for SEO outcomes and aligned with performance marketing best practices.
• Research and secure high-authority (DA 60+) referral partnerships, guest posting opportunities, and content placements within target verticals.
• Manage end-to-end outreach sequences for brand mentions, backlinks, and content asset distribution.
• Handle inbound collaboration requests (guest posts, backlinks, partnerships) as first point of contact
• evaluating each for strategic fit.
• Maintain competitor backlink and web presence trackers, pulling data from SEO tools on a regular cadence and communicating findings to the broader team.
• Coordinate with the Content team to identify assets suitable for external promotion and secure placements through syndication and resource pages.
• Execute on-page SEO tasks including metadata updates, internal linking, and content brief preparation, in collaboration with the SEO Specialist.
• Pull and interpret regular reports from Ahrefs, Google Search Console, and Semrush covering rankings, keyword movements, and backlink changes.
• Monitor and document Insightful's visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews and others) as part of an evolving GEO strategy.
• Manage day-to-day affiliate operations
• tracking partner activity, maintaining records, and flagging performance trends.
• Lead research, outreach coordination, and communication for the MSP/VAR partner channel initiative, in alignment with the SMB Sales lead.
• Prepare enablement materials and assets for affiliate and partner use.
• Own the accuracy, completeness, and narrative consistency of Insightful's listings across top-tier directories (G2, Capterra, GetApp, TrustRadius, Gartner Peer Insights, and others).
• Coordinate with Product Marketing to keep messaging current across all directory profiles.
• Maintain an internal tracking system logging current status, recent changes, and planned next steps for each listing.
• Prepare marketing performance reports by collecting, analyzing, and summarizing data across channels
• delivering clear, actionable insights to the marketing organization.
• Ensure universal UTM protocol adoption across all third-party channels, maintaining sound attribution and 100% trackability of outbound efforts.
• Monitor OKRs and flag upward or downward trends using GA4, Looker Studio, HubSpot, and affiliate platform dashboards.
• Support CRM data optimization for marketing and sales campaigns.
• Stay current on market trends and the competitive landscape in digital advertising and acquisition.
• Maintain process documentation, outreach templates, and campaign playbooks in Notion to ensure scalability and team-wide knowledge sharing.
• Keep all internal trackers (directories, affiliates, outreach pipelines) up to date and accurate at all times.

Requirements

• 3–6 years of experience in digital marketing or demand generation, with a strong focus on B2B SaaS
• Demonstrated hands-on experience across SEM, SEO, programmatic, and/or paid social
• with a track record of driving pipeline, not just traffic.
• Strong working knowledge of SEO principles and proficiency with at least one major SEO platform (Ahrefs or Semrush required).
• Analytical thinking
• you are comfortable building reports, interpreting data, and translating findings into clear recommendations.
• Solid understanding of UTM tracking, attribution models, and CRM data hygiene (HubSpot experience strongly preferred).
• Experience managing affiliate programs, software directory listings, or channel partner relationships is a strong plus.
• Excellent written and spoken English
• confident in professional outreach, partner correspondence, and internal stakeholder communication.
• High organizational skills and reliability
• you're able to manage multiple recurring work streams and flag issues proactively.
• Strategic thinking and experience in executing
• you're equally comfortable building a plan and doing the work.
• Continuous-improvement mindset; you know how to test, learn, and iterate quickly.