Senior Manager, Marketing – Canada GTM Strategy & Operations

Role Overview

• Own and drive the end-to-end digital growth strategy for Canada, setting priorities that balance customer experience, risk management, regulatory requirements, and revenue growth
• Develop and operationalize a Canada GTM operating model that delivers clarity of ownership, faster decision-making, and measurable outcomes
• Act as a senior strategic advisor to Canada leadership, ensuring market needs are reflected in broader corporate strategy, planning, and investment decisions
• Define, track, and manage clear growth goals and detailed performance metrics across key go-to-market levers
• Establish disciplined execution rhythms, including performance reviews, dashboards, and executive-ready insights tied to business outcomes
• Lead Canada contributions to business forecasting and long-term planning, translating strategic priorities into measurable growth commitments
• Lead cross-functional efforts to optimize risk decisioning frameworks to acquire new customers while maintaining healthy and sustainable loss levels
• Drive improvements in payment approval and authorization performance
• Collaborate closely with fraud, risk, compliance, and payments teams to ensure solutions scale responsibly and sustainably
• Lead initiatives to improve delivery speed in priority corridors, aiming to achieve competitive benchmarks where the majority of transactions are delivered within one hour
• Partner with product, operations, and network teams to reduce friction, improve reliability, and enhance customer trust
• Provide strategic leadership across pricing and customer funding flows (money in and money out), ensuring alignment with customer needs, competitive benchmarks, and profitability targets
• Optimize transaction monitoring rules and controls in high-impact corridors to reduce unnecessary friction while maintaining strong regulatory integrity
• Work closely with compliance and legal partners to ensure growth initiatives remain scalable, compliant, and risk-aware
• Lead complex, multi-stakeholder initiatives across global and regional teams, driving alignment and accountability
• Serve as a key voice for the Canada market in senior leadership forums, including monthly business reviews, planning cycles, and strategic decision discussions
• Translate complex data, risks, and trade-offs into clear, compelling narratives that influence executive decision-making

Requirements

• University degree in Business, Marketing, Finance, Economics, or a related field; MBA preferred
• 7+ years of experience in marketing strategy, GTM strategy, growth, payments, consulting, or related analytical roles
• Proven experience leading cross-functional initiatives across payments, risk, compliance, product, and marketing
• Strong strategic thinking, analytical rigor, and structured problem-solving capability
• Ability to balance growth, risk, and customer experience in a regulated environment
• Exceptional communication skills with experience creating executive-level presentations and insights
• Strong stakeholder management skills, with the ability to influence senior leaders and global teams
• Experience in forecasting, performance management, and operating rhythm design is a strong asset

Benefits

• short-term incentives
• multiple health insurance options
• accident and life insurance
• access to best-in-class development platforms
• Healthcare
• Dental and Visioncare
• Teladoc medical Exerts
• Lumino Health Virtual Care
• Employee Term Life and AD&D Insurance
• Basic Critical Illness Insurance
• Short & Long Term Disability