Maintain and update performance tracking across platforms (Google Ads, Meta, Bing), ensuring accuracy in spend, conversions, CPA, and ROAS
Document and organize A/B test results across creative, landing pages, and audiences to support ongoing optimization
Ensure consistency in campaign naming conventions and UTM tracking
Identify and flag data discrepancies or anomalies for review
Pull and compile performance data from GA4 and advertising platforms on a daily, weekly, and monthly basis
Support the creation of performance reports and summaries used in team syncs and strategy discussions
Monitor key metrics (CVR, CPA, funnel performance) to maintain clear visibility into campaign performance
Track and maintain competitive intelligence across ads, messaging, and offers
Monitor platforms such as Meta Ad Library and Google Ads Transparency Center to identify trends and new competitors
Research keyword trends and seasonal patterns within the health and wellness space
Monitor ad account issues (disapprovals, delivery errors) and flag for resolution
Organize and maintain creative assets with clear tagging and categorization
Coordinate with design teams to ensure timely delivery of campaign assets
Work closely with Media Buyers to support campaign execution and gain exposure to testing and optimization strategies

Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
Strong attention to detail and commitment to data accuracy
Proficiency in Google Sheets or Excel
Ability to learn new tools and platforms quickly (GA4, Google Ads, Meta Ads Manager)
Strong organizational skills and ability to manage multiple priorities
Clear written and verbal communication skills
Curiosity about digital marketing and performance advertising
Comfortable working in a fast-paced, remote environment
Internship, coursework, or exposure to digital marketing, advertising, or analytics (Nice to Have)
Familiarity with paid media platforms (Google Ads, Meta, Bing) (Nice to Have)
Basic understanding of marketing metrics such as CPA, ROAS, and conversion rate (Nice to Have)

Competitive Salary: $70,000 to $75,000 annually + bonus compensation, depending on your experience
This is a fully remote position
Flexible time off + 9 annual company holidays
Your Birthday is a paid vacation day
take the day to celebrate your awesomeness!
100% company-paid base plan Medical, Dental, and Vision Insurance for employees
100% company-paid Life Insurance and Short-Term Disability Coverage
3% Employer contributions to 401(k) regardless of employee participation! (Free money)
Matching charitable contributions up to $2,500/year
$1,200/annual Work from Home (WFH) stipend
Employee recognition and rewards program
Calm app subscription
Pet insurance
Free monthly employee product samples and team discounts
Employee Referral Program
Professional development fund for employees (We love HI-ER Education)
And a collaborative, innovative work culture!

Paid Media Coordinator

Key skills