Key skills
Communication
About this role
Role Overview
- Own the end-to-end execution of local education marketing campaigns including initiation, briefing, rollout, and performance reporting
- Develop insight-led campaign briefs translating strategic goals into structured execution plans
- Coordinate assets across internal teams and agency partners with clear timelines and quality standards
- Execute multi-channel campaigns including email, social, influencer, and paid media
- Localise global messages into culturally relevant narratives for Indonesian classrooms
- Track and analyse performance metrics beyond vanity numbers
- Identify optimisation opportunities and continuously iterate campaigns
Requirements
- Deep experience in the Indonesian education market, especially K–12
- Understanding how teachers and students use digital tools in real classroom settings
- Ability to design campaigns that align with school calendars, assessment cycles, and institutional realities
- Experience in running end-to-end campaigns targeting teachers and/or students
- Strong skills in localising global ideas into culturally relevant stories for Indonesian education audiences
- Clear and compelling communication abilities
- Understanding how to activate and engage education communities across multiple channels
- Data-driven and impact-focused mindset
- Highly organised and operationally disciplined
Benefits
- Equity packages
- we want our success to be yours too
- Inclusive parental leave policy that supports all parents & carers
- An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
- Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally