Develop, execute, and optimize paid social media, search, display, and digital marketing campaigns across platforms like Google Ads, LinkedIn, Instagram, and channel media.
Analyse and interpret campaign performance, using data-driven insights to make real-time optimizations and recommendations for continuous improvement.
Manage budgets effectively, ensuring optimal allocation of resources across channels to meet client KPIs.
Work with internal creative teams to develop high-impact ads that resonate with target audiences.
Serve as the main point of contact for clients, ensuring consistent and clear communication regarding campaign performance, timelines, and deliverables.
Develop client relationships through regular updates, strategy sessions, and performance discussions.
Participate in client meetings to present digital strategies and reports.
Track, analyze, and report on campaign performance, delivering insights and recommendations for future improvements.
Provide monthly performance reports, including return on ad spend (ROAS), cost per acquisition (CPA), and other key metrics.
Stay updated on digital marketing trends and emerging channels to recommend new strategies and platforms for clients.
Develop comprehensive paid media strategies tailored to client objectives and target audiences.
Identify opportunities for campaign expansion and new client service.

Proven experience (3+ years) in managing paid digital marketing campaigns across social media, search, affiliate, and display
Strong account management skills with experience working directly with clients
Proficient in using platforms like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and programmatic display platforms.
Demonstrated ability to analyse data and translate insights into actionable strategies
Experience managing multiple accounts or campaigns
Strong understanding of paid media metrics, KPIs, and performance
Excellent communication skills, both written and verbal
Ability to manage budgets and ensure that spend is allocated effectively
Familiarity with marketing analytics tools such as Google Analytics.
Desired experience in B2B sectors such as technology, financial services, telecoms, or similar
Familiarity with SEO principles and their integration with paid media
Certification in Google Ads, Facebook Blueprint, or other relevant digital marketing qualifications.
Experience working within an agency
Ability to manage junior team members or interns.

Senior Digital Account Executive

Key skills