Paid Media Specialist

Role Overview

• Your primary job is to own paid media strategy and execution for a book of awesome clients — most of them home service businesses.
• You'll meet with them regularly, present results, and make recommendations that move the needle (not just recite the numbers).
• Building and driving overall paid media strategy to grow clients' bottom lines
• Owning campaign setup, launch, and ongoing optimization across Google Ads, Microsoft Ads, and paid social (Meta, LinkedIn) as needed
• Handling keyword research, ad copy creation, audience targeting, and landing page recommendations
• Implementing tracking properly — pixels, conversion tags, call tracking, GA4 events — so the data you're making decisions from is actually trustworthy
• Running A/B tests on creative, landing pages, and audience segments to keep improving results
• Preparing and delivering monthly client presentations that combine performance data with strategic recommendations
• Contributing to annual business reviews with a bigger-picture, "where are we going next" lens
• Collaborating with SEO, Account Management, and Project Management to keep client marketing cohesive
• Spotting technical issues that are hurting paid performance and making recommendations to fix them
• Helping evaluate and improve our internal SEM/paid media process — new tools, better workflows, smarter research
• Supporting the sales team on new-business pitches and diagnostics (keyword research, opportunity analysis, etc.)
• Helping manage Rocket Media's own internal paid media efforts
• Keeping up with platform changes and educating our clients and staff on what matters

Requirements

• 3–5 years managing Google Ads and Microsoft Ads in a comparable role. Applicants with fewer than 3 years will not be considered.
• Strong working knowledge of Search campaigns, plus hands-on experience with Display, Video, Demand Gen, and Performance Max — comfortable building and optimizing each from scratch, unassisted
• Experience implementing and optimizing campaigns using conversion tracking, GA4, and call tracking (you can build PPC conversions in GA4 without Googling every step)
• Ability to manage a book of at least ten multi-campaign ad accounts with a monthly spend of $50K+
• Experience meeting with and reporting to clients both in-person and virtually
• Experience with third-party research and management tools (Keyword Planner, SEMrush, SpyFu, budget management tools, etc.)
• Currently certified in Google Ads for Search and Display (minimum requirement; additional certifications preferred). Certifications cannot have expired more than 6 months ago.
• A bachelor's degree in marketing, business, communications, or a related field from an accredited university, or equivalent work experience verified through a resume and a demonstration of tangible paid media skills
• Excellent written and verbal communication — the kind of grammar that befits ad copy and professional client emails
• Solid working knowledge of Google Sheets, Docs, and Microsoft Office

Benefits

• 401(k) with employer matching
• Medical, dental, vision, disability, and life insurance
• In-office libations and "nourishment" (translation: snacks and drinks you'll actually like)
• Flexible work schedule
• Quarterly whole-office team building events
• Top-of-the-line technology to get the job done
• A great facility to work from, with flexibility to work from home when it makes sense