Developing and executing end-to-end digital campaigns across LinkedIn, Google Search/Display, and programmatic platforms to drive high-quality leads for Akamai's cloud and security portfolios
Managing daily performance of paid media budgets and performing continuous A/B testing on ad copy, creative assets, and landing pages to improve CTR and Conversion Rates
Leading the lifecycle of multiple digital projects simultaneously, ensuring all assets are delivered on time for global launches
Collaborating on the development of "Cloud-First" visual identities and messaging
Partnering with Sales Development and Field teams to ensure seamless lead hand-off and provide digital air cover for regional events and account-based marketing (ABM) plays
Working in tandem with regional marketing leads to localize campaigns while maintaining a unified global brand voice
Utilizing Salesforce, Marketo, and Tableau to track the "lead to opportunity" funnel and providing actionable insights

2 years of relevant experience in Marketing, Communications, Business, or a related field
Bachelor's degree or its equivalent
Experience in B2B digital marketing, ideally within the Cloud Computing, SaaS, or DevOps industry
Hands-on experience with LinkedIn Campaign Manager, Google Ads, and Meta Business Suite
Proficiency in project management tools (e.g. Jira, Asana, or Monday.com)
Ability to translate complex data sets into clear "so-what" summaries for cross-functional stakeholders

Marketing Program Specialist

Key skills