Director, Marketing

Role Overview

• Leading execution of integrated marketing programs across webinars, digital advertising, and owned channels
• Translating segment strategy into channel-specific plans that drive awareness, engagement, and pipeline
• Driving consistency and quality across all campaign touchpoints and client experiences
• Identifying opportunities to scale programs and improve efficiency across channels
• Partnering with the Sr Director to align execution with strategic priorities
• Defining the webinar strategy to drive audience engagement, pipeline generation, and market positioning
• Establishing scalable webinar programs, series, and formats aligned to key personas and business priorities
• Guiding topic selection, speaker strategy, and content direction in partnership with subject matter experts and sales
• Leading planning frameworks, calendars, and performance goals while delegating day-to-day execution
• Evaluating program performance and identifying opportunities to improve registration, attendance, and conversion
• Aligning webinar programs with broader campaigns and account-based marketing initiatives
• Defining the digital advertising strategy to drive awareness, engagement, and pipeline across target audiences
• Leading the advertising center of excellence, establishing best practices, standards, and channel strategies
• Guiding campaign planning, audience targeting, and budget allocation in alignment with business priorities
• Overseeing execution across paid media channels, delegating day-to-day management while ensuring quality and performance
• Evaluating campaign performance and driving optimization across channels, creative, and spend
• Aligning digital advertising with broader campaigns and account-based marketing initiatives
• Leading the marketing operations function, providing direction and oversight across systems, processes, and performance management
• Defining frameworks for campaign execution, lead management, and attribution in partnership with operations and sales teams
• Establishing KPIs and reporting structures to measure performance across webinars, digital campaigns, and channel programs
• Ensuring data integrity, lead flow accuracy, and alignment across marketing automation and CRM platforms
• Driving process improvements to increase efficiency, scalability, and visibility into marketing impact
• Leading development of campaign creative, messaging, and assets across marketing channels
• Managing day-to-day workflow and output of offshore creative resources and external agencies
• Guiding creative direction and ensuring alignment to campaign goals, personas, and buyer journey stages
• Partnering with content and design teams to produce high-impact, audience-relevant materials
• Ensuring consistency in brand, tone, and messaging across all marketing outputs
• Evaluating creative performance and driving optimization based on engagement and conversion data.

Requirements

• Experience driving marketing programs that generate pipeline and contribute to revenue outcomes
• Experience leading teams, agencies, and cross-functional partners to deliver results
• Ability to operate within a matrixed organization and influence stakeholder alignment
• Experience translating business strategy into marketing programs, plans, and execution
• Ability to apply data and analytics to measure performance and optimize impact
• Experience scaling programs, processes, and workflows to improve efficiency and repeatability.

Benefits

• This job is eligible for an annual incentive bonus.