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Director, Marketing at RELX | JobVerse
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Director, Marketing
RELX
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Director, Marketing
Dayton, Ohio, United States of America
Full Time
5 days ago
$136,100 - $252,800 USD
No Visa Sponsorship
Apply Now
Key skills
Analytics
CRM
Sales
About this role
Role Overview
Leading execution of integrated marketing programs across webinars, digital advertising, and owned channels
Translating segment strategy into channel-specific plans that drive awareness, engagement, and pipeline
Driving consistency and quality across all campaign touchpoints and client experiences
Identifying opportunities to scale programs and improve efficiency across channels
Partnering with the Sr Director to align execution with strategic priorities
Defining the webinar strategy to drive audience engagement, pipeline generation, and market positioning
Establishing scalable webinar programs, series, and formats aligned to key personas and business priorities
Guiding topic selection, speaker strategy, and content direction in partnership with subject matter experts and sales
Leading planning frameworks, calendars, and performance goals while delegating day-to-day execution
Evaluating program performance and identifying opportunities to improve registration, attendance, and conversion
Aligning webinar programs with broader campaigns and account-based marketing initiatives
Defining the digital advertising strategy to drive awareness, engagement, and pipeline across target audiences
Leading the advertising center of excellence, establishing best practices, standards, and channel strategies
Guiding campaign planning, audience targeting, and budget allocation in alignment with business priorities
Overseeing execution across paid media channels, delegating day-to-day management while ensuring quality and performance
Evaluating campaign performance and driving optimization across channels, creative, and spend
Aligning digital advertising with broader campaigns and account-based marketing initiatives
Leading the marketing operations function, providing direction and oversight across systems, processes, and performance management
Defining frameworks for campaign execution, lead management, and attribution in partnership with operations and sales teams
Establishing KPIs and reporting structures to measure performance across webinars, digital campaigns, and channel programs
Ensuring data integrity, lead flow accuracy, and alignment across marketing automation and CRM platforms
Driving process improvements to increase efficiency, scalability, and visibility into marketing impact
Leading development of campaign creative, messaging, and assets across marketing channels
Managing day-to-day workflow and output of offshore creative resources and external agencies
Guiding creative direction and ensuring alignment to campaign goals, personas, and buyer journey stages
Partnering with content and design teams to produce high-impact, audience-relevant materials
Ensuring consistency in brand, tone, and messaging across all marketing outputs
Evaluating creative performance and driving optimization based on engagement and conversion data.
Requirements
Experience driving marketing programs that generate pipeline and contribute to revenue outcomes
Experience leading teams, agencies, and cross-functional partners to deliver results
Ability to operate within a matrixed organization and influence stakeholder alignment
Experience translating business strategy into marketing programs, plans, and execution
Ability to apply data and analytics to measure performance and optimize impact
Experience scaling programs, processes, and workflows to improve efficiency and repeatability.
Benefits
This job is eligible for an annual incentive bonus.
Apply Now
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