About this role
Role Overview
- Execute the daily distribution schedule across LinkedIn, X (Twitter), Facebook, and Instagram.
- Tailor content for each platform to maximize organic reach and community engagement.
- Maintain a consistent, professional "voice" that aligns with our position as a premier resource for the global mining and investment sectors.
- Build, launch, and monitor paid campaigns to amplify articles and B2B reports.
- Optimize ad creative and targeting to ensure high-efficiency performance and reach.
- Identify key insights from our long-form journalism and video interviews to create high-impact "micro-content" (clips, graphics, and threads).
- Perform rigorous quality checks on all outgoing links, tracking codes (UTMs), and creative assets.
Requirements
- Detail-Oriented: You believe that "small things are the big things." You have a zero-tolerance approach to typos, broken links, or misaligned formatting.
- Narrative-Driven: You understand that humans are hardwired for stories. You know how to take complex data and present it in a way that captures immediate attention.
- Process-Focused: You enjoy building and following workflows that ensure quality and consistency even during high-volume periods.
- Technically Proficient: You have a foundational understanding of social media algorithms and the Meta/LinkedIn Business Suites.
- Commercially Minded: You are interested in the "Why" behind the data,