Own regional positioning and narrative for EMEA and APAC, adapting Cresta’s global platform story into clear, compelling, and locally resonant messaging
Serve as the primary product marketing partner to regional Sales, Marketing, and Customer Success leaders
Bring new international capabilities (e.g., language support, regional features) to market, ensuring the field is equipped with clear positioning, messaging, and supporting collateral
Act as a regional evangelist for Cresta’s platform in customer meetings, events, and executive engagements
Partner with global product marketing to refine positioning, messaging, and launches based on regional insights
Partner with global customer marketing to secure cases studies, customer advocacy and CAB participation amongst the International Cresta customer community
Partner with global marketing on regional research driven content production
Enable field teams with narratives, content, and competitive intelligence to drive pipeline growth
Collaborate with demand generation and regional marketing to align campaigns with market nuances
Develop scalable regional enablement frameworks for sales and customer-facing teams
Analyze regional performance across pipeline, conversion, and win/loss to improve go-to-market effectiveness
Act as a bridge between global and regional teams to balance consistency and localization

8–10+ years of product marketing experience in Enterprise SaaS or AI-driven technology
Experience supporting go-to-market strategy across EMEA and/or APAC
Strong narrative-building and storytelling skills for complex platforms
Proven ability to partner with sales and drive revenue impact
Excellent communication and executive presentation skills
Highly analytical and data-driven
Strong cross-functional leadership skills
High cultural awareness across international markets
Experience in contact center or customer experience technology (preferred)
Familiarity with AI, large language models, or agentic systems (preferred)
Experience in high-growth or scale-up environments (preferred)

Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In-office meal program and commuter benefits provided for onsite employees

Director, Product Marketing – International, EMEA, APAC

Key skills