Operation of the Insider CRM platform using Email, Push, SMS and WhatsApp channels, and all available features (e.g., Architect, Single Campaigns, Reports, among others)
Creation and adjustment of responsive HTML email templates
Creation and maintenance of segments and mailing lists based on data available in the CRM platform
Creation and scheduling of one-off sends via Email, Push, SMS and WhatsApp
Creation and maintenance of communication workflows, journeys and automated flows using Email, Push, SMS and WhatsApp
Creation and maintenance of automations within the platform
Personalization of emails using variables
Measurement of campaign results and analysis of KPIs such as delivery, open, click and conversion rates, among others
Ability to extract insights from campaign results to propose improvements and optimize ongoing operations
Strategic support to clients to identify areas that can be adjusted and improved in the proposed strategy

Experience operating Insider
Experience and proficiency in HTML for emails
Knowledge of Google Analytics
Familiarity with Google tools (Sheets, Slides and Docs)
Experience analyzing CRM campaign results: able to analyze operational KPIs such as delivery, open and click rates, as well as financial outcomes like conversion rate and goal attainment
Experience with inbound campaigns and communication journeys (automated email, SMS, Push and WhatsApp flows)
Independence and autonomy to work in multidisciplinary squads
Knowledge of at least one programming language
Preferred qualifications:
Fluent or advanced English (able to read, write, speak and listen)
Certifications in CRM platforms

Flexible meal and grocery allowance card
Health insurance
Dental plan
Flexible working hours and location
Home office allowance paid through payroll (applicable for both hybrid and fully remote arrangements)
Monthly childcare allowance for employees with children up to 5 years and 11 months old
Access to multiple gym platforms
Paid day off on your birthday
Parental leave: 180 days for the birthing parent and 30 days for the non-birthing parent
Atypical parental support for caregivers of children with disabilities or neurodiversity
Physical and mental health and well-being platforms
Free counseling services for social and psychological assistance, legal guidance and financial consulting
Reduced electricity costs through renewable energy sources
Free SESC membership card (Serviço Social do Comércio) providing access to culture, education, health, sports, leisure and social assistance
Partnerships with educational institutions
Our Talent Development team is ready to support your learning and growth so you can continue developing with us
Community groups to connect, share experiences and be part of this inclusive culture

CRM Specialist

Key skills