Performance Designer – Paid Ads, Email Specialist – Health & Wellness

Role Overview

• Design high-performing static and motion assets across Meta, Google, and TikTok placements
• Create conversion-optimized ad creatives, including:
• Build ad toolkits that balance Stonehenge brand credibility with direct response urgency
• Develop a creative that is scroll-stopping, benefit-forward, and performance-proven
• Create high-impact overlays, hooks, captions, and framing that enhance UGC conversion
• Stay current on what’s working across DTC paid media (Meta + TikTok trends, formats, angles)
• Contribute proactively to creative ideation, not just execution
• Edit and iterate short-form performance video assets for paid social
• Utilize tools like CapCut, After Effects, Premiere, or similar to:
• Ensure video creative aligns with Stonehenge’s trust-first wellness positioning
• Design Amazon-specific conversion assets across key placements and campaign moments
• Create high-performing creative for:
• Ensure message match between Amazon ads → PDP → A+ content experience
• Collaborate with Amazon Growth stakeholders to iterate on creative based on marketplace performance signals
• Drive rapid creative iteration cycles informed by CTR, CVR, CPA, ROAS, and engagement data
• Develop structured design variations across:
• Contribute to a disciplined, creative testing roadmap that scales learnings across channels
• Design conversion-focused email templates for campaigns, automations/flows, product launches, seasonal promotions
• Build modular email systems optimized for:
• Balance Stonehenge’s premium wellness brand with direct response performance principles
• Create repeatable frameworks that support high-output creative production
• Maintain organized Figma libraries, reusable components, and templated design blocks
• Ensure systems allow speed without sacrificing quality or consistency
• Work closely with Growth Marketing, Lifecycle, UGC, and Brand teams
• Support launches, sprints, and seasonal campaign execution across channels
• Communicate design rationale through performance insights, not subjective opinion

Requirements

• 3–5 years of experience designing for DTC brands (wellness, supplements, CPG preferred)
• 2+ years in a performance-driven creative role focused on paid media conversion
• Proven portfolio of high-performing ads across Meta, Google, TikTok, and/or Amazon
• Experience designing lifecycle email templates that drive measurable results
• Strong skills in Figma, Photoshop, Illustrator
• Comfort with video editing tools such as CapCut, After Effects, Premiere, or similar
• Deep understanding of creative testing frameworks and performance optimization methodologies
• Strong knowledge of platform-specific best practices and creative constraints
• Strong pulse on what’s working in DTC paid social and TikTok creative trends
• Experience designing for Amazon marketplace growth (DSP, sponsored placements, Storefronts)
• Ability to work independently and take ownership of role
• Experience designing in regulated wellness categories where trust and compliance matter is a plus

Benefits

• Competitive salary: $90,000
• $110,000 (based on experience)
• Fully remote position
• Flexible time off + 9 annual company-paid holidays
• Your Birthday is a paid vacation day (celebrate yourself!)
• 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
• 100% company-paid Life Insurance and Short-Term Disability Coverage
• Pet insurance
• 3% employer contributions to 401(k)
• no match required
• Matching charitable contributions up to $2,500/year
• $1,200/annual Work From Home (WFH) stipend
• Free monthly employee product samples and team discounts
• Employee Referral Program
• Professional development fund for employees (we love learning)
• Employee recognition and rewards program
• Calm app subscription
• Fun company gatherings and a genuinely supportive team culture
• A healthy respect for work/life balance