Key skills
CloudSalesforceProject ManagementA/B Testing
About this role
Role Overview
- Plan, build, and execute diverse email campaigns, including newsletters, GTM initiatives, and lifecycle/triggered automations.
- Maintain and optimize audience segmentation and campaign workflows within the email marketing platform (Eloqua). Manage the end-to-end production schedule to ensure on-time delivery while conducting rigorous QA.
- Partner with content and design teams to develop brand-aligned assets and coordinate tasks using project management tools (Wrike).
- Monitor campaign metrics, generate reports, and provide insights and recommendations to improve open rates, click-through rates, and conversions.
- Analyze performance trends to identify growth opportunities and implement data-driven solutions that increase engagement and ROI. Maintain a testing roadmap to optimize subject lines, CTAs, and layouts based on statistical significance.
Requirements
- Minimum 2 years of email marketing experience with a focus on campaign or project management; healthcare or life sciences experience preferred.
- Hands-on experience with email marketing and automation platforms (e.g., Eloqua, Marketo, Salesforce Marketing Cloud, HubSpot).
- Strong understanding of email marketing best practices, including deliverability, audience segmentation, A/B testing, dynamic content, and performance analysis.
- Proven ability to manage several campaigns simultaneously in a fast-paced, deadline-driven environment.
- Experience collaborating cross-functionally using project management tools (e.g., Wrike or Asana).
Tech Stack
- Cloud
Benefits
- Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
- Free testing for employees and their immediate families.
- Fertility care benefits.
- Pregnancy and baby bonding leave.
- 401k benefits.
- Commuter benefits.
- Generous employee referral program!