Key skills
CRMLeadershipCommunicationRemote WorkSales
About this role
Role Overview
- Serve as the primary strategic lead for B2B and ABM campaigns
- Develop account-based targeting strategies
- Translate client objectives into full-funnel programmatic strategies
- Lead client conversations
- Maintain hands-on knowledge of DSP platforms
- Analyze performance across DSPs and CRM integrations
- Develop B2B/ABM audience strategies
- Partner with Sales on proposals and RFPs
- Act as the quarterback across CS, Trading, AdOps, and Sales
Requirements
- Demonstrated expertise in B2B marketing strategy
- Experience with Account-Based Marketing (ABM)
- Strong proficiency in programmatic advertising
- Hands-on experience managing and optimizing campaigns
- Advanced capability in log-level data analysis
- Experience sourcing and leveraging third-party data
- Proven ability to conduct advanced campaign analysis
- Excellent executive communication skills
- Strong cross-functional leadership experience
Benefits
- Health insurance
- Remote work options
- Professional development opportunities