Analyze paid media performance data to identify winning creative patterns (hooks, angles, offers, formats)
Develop and manage a structured creative testing framework
Write creative briefs informed by data that designers and video editors can execute on
Produce ad copy (hooks, scripts, headlines, CTAs) across Meta, TikTok, and Google
Create static ad concepts in Canva/Figma and edit UGC/short-form video
Run 20–50 creative variations per week using AI-accelerated production workflows
Use AI tools daily for copy iteration, concept mockups, and competitive research
Build and maintain custom AI workflows, i.e., prompt templates for ad copy by platform
Collaborate with performance marketers, designers, and video editors
Stay current on platform-specific creative best practices

3+ years experience in creative strategy, paid social, or performance creative roles
Demonstrated ability to analyze campaign data and translate insights into creative direction
Experience with Meta Ads Manager, TikTok Ads Manager, and/or Google Ads
Strong ad copywriting skills across platforms
Proficiency in Canva or Figma for static ad production
Basic video editing skills (CapCut, Premiere, or equivalent)
Daily, active use of AI tools for creative production
Experience writing creative briefs and managing creative feedback loops
Strong understanding of creative testing methodologies and performance metrics
Ability to work during U.S. work hours (PT/ET)

Creative Strategist

Key skills