Head of Growth and Performance Marketing

Role Overview

• Lead the digital growth roadmap across paid media channels including Google, Meta, and other relevant platforms.
• Lead media strategy, planning, KPI setting, forecasting, and budget allocation across always‑on and promotional campaigns.
• Drive strong demand capture for both eCommerce and in‑store outcomes, including store visits, lead submissions, and quote requests.
• Build and optimize paid media account structures to support scale, performance, and clarity across channels.
• Partner with analytics, eCommerce, and technical teams to strengthen tracking, attribution, first‑party data usage, and signal quality.
• Develop and track digital‑to‑store KPIs (e.g., store visits, location performance, calls, lead quality).
• Apply incrementality thinking and testing frameworks to understand what is truly driving business value.
• Build and lead structured testing programs across audiences, messaging, creative, offers, and landing pages.
• Improve the customer journey from ad click to conversion by partnering closely with creative, website, and technical stakeholders.
• Manage agency and vendor relationships, driving strong execution, accountability, and return on spend.
• Work with key suppliers and partners on digital opportunities and co‑promotional programs where appropriate.
• Collaborate closely with Retail Sales leadership to align digital campaigns with store traffic goals, regional priorities, and promotional calendars.
• Translate digital performance data into clear insights and recommendations for senior leadership and cross‑functional teams.
• Leverage AI tools to accelerate analysis, streamline workflows, and uncover performance opportunities faster.
• Continuously look for smarter, more efficient ways to improve speed, scale, and results.

Requirements

• Degree or diploma in Marketing, Digital Marketing, Business, or a related field.
• 7+ years of experience in digital, growth, or performance marketing.
• 3+ years of experience leading, mentoring, or influencing teams and external partners.
• Strong hands‑on experience with Google Ads, Meta Ads, Google Analytics, and related platforms.
• Deep expertise in paid media strategy, optimization, audience targeting, and performance management.
• Proven experience managing meaningful digital budgets, forecasting spend, and reallocating investment based on results.
• Strong understanding of attribution, incrementality, testing design, and marketing measurement.
• Ability to move quickly from data to action and make sound commercial decisions with imperfect information.
• Excellent communication, presentation, and stakeholder‑management skills.
• Practical fluency with AI tools and a demonstrated ability to use them to improve speed and performance.
• Strong attention to detail, time management, and problem‑solving skills.
• High curiosity, strong business acumen, and a bias toward action.

Benefits

• Competitive salary
• Extended Health Benefits
• PPE Allowance
• Generous employee discounts
• Career Development Opportunities
• Employee Recognition Program
• Company events
• Corporate Volunteer Program
• Fun and dynamic work environment where your strengths and personality shine!