Lead and implement marketing strategies to drive awareness, engagement and affinity with B2C/B2B customers
Define market positioning and go-to-market strategies
Develop a roadmap of features driven by research and analytics
Identify customer needs, wants and expectations
Deliver personalized experiences that exceed customer expectations
Collaborate with key business stakeholders, developers, UX designers, marketing, analytics teams
Serve as subject matter expert in key digital channels
Measure, assess and report on campaign effectiveness.

4-6 years as a product marketer or similar role required
High School Diploma or equivalent required
Bachelor’s Degree in related field or equivalent experience required
Experience in lifecycle marketing
Experience in account management
Experience in product marketing
Experience in product management
Experience in road mapping
Experience in agile methodologies
Experience working within a matrix organization
Proven track record of project execution
Excellent prioritization, time management, organization, and follow-up skills
Effective product backlog development and grooming
Self-driven leader
Ability to dive into performance measurements
Ability to synthesize analytic results
Strong analytical skills
Ability to understand and explain complex issues
Exceptional interpersonal and communication skills.
Ability to create and manage a roadmap of campaign and product features and enhancements.

Product Marketing Manager – Senior

Key skills