Build and maintain full-funnel reporting (conversion, cohort, pipeline influence, ROI); proactively surface performance issues and recommend corrective actions.
Establish and enforce shared definitions for lifecycle stages, lead statuses, and funnel metrics to ensure measurement reliability.
Own campaign operations setup, list pulls, enrichment, audience building, UTM tagging, QA, launch, and post-launch performance tracking across email, paid, web, events, and ABM programs.
Translate reporting insights into prioritized experiments across messaging, audiences, offers, nurture paths, and routing.
Create and maintain cross-functional SLAs for lead handoff, speed-to-lead, follow-up, and feedback loops with Sales and RevOps.
Administer and improve HubSpot, Apollo, and Salesforce: workflows, properties, lifecycle logic, campaign objects, integrations, and automation QA in partnership with other RevOps owners.
Evaluate, rationalize, and manage the broader MarTech stack for cost, reliability, scalability, and integration quality.
Build scalable audience systems (segmentation, suppression, enrichment, activation) and maintain data quality standards across the funnel.
Define and operationalize lifecycle strategy: lead scoring, routing, nurture paths, and buyer intent workflows aligned to ICP and buying signals.
Run the Marketing Ops operating model end-to-end: intake, prioritization, build, QA, launch, measurement, and retrospectives across all campaign types.

6+ years in Marketing Operations, Revenue Operations, Marketing Analytics or similarly complex GTM in B2B SaaS.
Deep hands-on expertise in HubSpot, Salesforce, Apollo (or similar), including architecture, lifecycle, routing/scoring concepts, integrations, reporting.
Proven track record building scalable processes and governance across teams.
Strong analytical ability: funnel metrics, cohorting, experiment design, and actionable recommendations.
Hands-on experience owning campaign operations: setup, QA, list management, and delivery across multiple channels.
Excellent project management and cross-functional communication skills, with the ability to build deep partnerships with peers and leadership.

Senior Marketing Operations Manager

Key skills