Marketing Operations Manager

AcuityMD is a software and data platform that accelerates access to medical technologies. The Marketing Operations Manager will bring an analytical approach to establish best practices across pipeline generation strategy, analytics, marketing processes, and tech stack management, driving results as the company scales.

Responsibilities:

• Manage and optimize HubSpot to identify, score, track, and attribute leads as they progress through our marketing funnel. Ensure accurate data capture and reporting across campaigns
• Analyze success of various marketing channels to determine Marketing ROI and inform future resource allocation decisions
• Oversee the management of our marketing tech stack (Hubspot, UserGems, ZoomInfo, LinkedIn Sales Navigator, etc.) ensuring they are effectively integrated and utilized to support SDRs and marketing efforts
• Collaborate with Marketing, paid media partners, and analytics to manage end-to-end campaigns, ensuring timely execution and alignment with marketing objectives
• Work closely with Revenue Operations and marketing to streamline lead handoff processes, improve visibility into lead progression, and support sales teams with actionable insights and reports
• Support the Revenue Operations, Growth Marketing, and SDR teams in documenting, analyzing, and optimizing the marketing and sales funnels. Implement best practices to enhance efficiency and data accuracy
• Generate performance reports to measure the effectiveness of campaigns and channels. Provide actionable insights to both marketing and sales teams to refine strategies
• Organize status meetings, manage project timelines, and facilitate cross-functional collaboration to ensure seamless execution of campaigns. Maintain detailed meeting notes and action items

Requirements:

• 5+ years in marketing operations or digital marketing roles with a strong focus on lead management and pipeline generation
• Proven track record of managing reporting for multi-channel campaigns and sales outbound efforts reporting that drive measurable results
• Hands-on experience with marketing automation platforms like HubSpot and tools like Clay, UserGems, and ZoomInfo
• Familiarity with analytics tools such as Google Analytics and Looker
• Experience with building and maintaining custom objects and custom attribution methods
• Ability to interpret data, generate actionable insights, and optimize campaigns based on performance metrics
• Demonstrates a 'get-it-done' attitude with a focus on tactical execution always keeping in mind the high-level strategy
• Ability to implement best practices effectively without owning or building roadmaps
• Strong organizational skills with experience leading cross-functional projects
• Familiarity with project management tools like Asana and Notion
• Effective communicator with the ability to simplify complex data for marketing and sales teams and maintain alignment across departments
• Proven ability to keep teams informed while building and rolling out campaigns and CRM changes
• You must have an eligible work permit in the USA to be considered for this position