Senior Marketing Operations Manager

Swoogo is a company focused on enhancing marketing operations through data and technology. They are seeking a Senior Marketing Operations Manager to build and run a scalable, AI-powered Marketing Operations function, ensuring reliable reporting and effective campaign delivery.

Responsibilities:

• Build and maintain full-funnel reporting (conversion, cohort, pipeline influence, ROI); proactively surface performance issues and recommend corrective actions
• Establish and enforce shared definitions for lifecycle stages, lead statuses, and funnel metrics to ensure measurement reliability
• Own campaign operations setup, list pulls, enrichment, audience building, UTM tagging, QA, launch, and post-launch performance tracking across email, paid, web, events, and ABM programs
• Translate reporting insights into prioritized experiments across messaging, audiences, offers, nurture paths, and routing
• Create and maintain cross-functional SLAs for lead handoff, speed-to-lead, follow-up, and feedback loops with Sales and RevOps
• Administer and improve HubSpot, Apollo, and Salesforce: workflows, properties, lifecycle logic, campaign objects, integrations, and automation QA in partnership with other RevOps owners
• Evaluate, rationalize, and manage the broader MarTech stack for cost, reliability, scalability, and integration quality
• Build scalable audience systems (segmentation, suppression, enrichment, activation) and maintain data quality standards across the funnel
• Define and operationalize lifecycle strategy: lead scoring, routing, nurture paths, and buyer intent workflows aligned to ICP and buying signals
• Run the Marketing Ops operating model end-to-end: intake, prioritization, build, QA, launch, measurement, and retrospectives across all campaign types

Requirements:

• 6+ years in Marketing Operations, Revenue Operations, Marketing Analytics or similarly complex GTM in B2B SaaS
• Deep hands-on expertise in HubSpot, Salesforce, Apollo (or similar), including architecture, lifecycle, routing/scoring concepts, integrations, reporting
• Proven track record building scalable processes and governance across teams
• Strong analytical ability: funnel metrics, cohorting, experiment design, and actionable recommendations
• Hands-on experience owning campaign operations: setup, QA, list management, and delivery across multiple channels
• Excellent project management and cross-functional communication skills, with the ability to build deep partnerships with peers and leadership
• Experience with event marketing technology or event-led growth strategies and how events fit into a broader GTM motion and can bring that perspective to how we build and measure our own programs
• Experience implementing AI-enabled operations workflows with clear guardrails
• Experience in high-growth environments where priorities shift quickly and systems must scale