Develop and manage integrated customer engagement programs that drive retention, product adoption, and customer satisfaction across the customer lifecycle.
Lead our customer advocacy program, including publishing customer case studies, testimonials, referrals, reference programs, and speaking opportunities that highlight how Avetta helps customers move from risk to readiness.
Collaborate with content and brand teams to create compelling, outcome-based customer stories, videos, and testimonials that showcase measurable outcomes on operational performance, risk reduction, safety maturity, compliance, and business growth.
Drive expansion marketing strategies (upsell and cross-sell) by building targeted campaigns, plays, messaging and enablement assets.
Oversee our customer advisory board and play a pivotal role in Avetta Summits, turning them into hero stages for Ready to Work—curating agendas, customer speakers, and moments that reinforce Avetta’s role in building the largest, global work‑ready community.
Lead reputation management efforts, including online third‑party review sites and campaigns that amplify authentic customer voices and strengthen trust in Avetta’s positioning.
Define and manage customer marketing KPIs, including engagement, advocacy, expansion influence, and reputation metrics; build regular reporting and insights that connect customer marketing programs to pipeline, renewals, and growth.

5+ years of experience in B2B SaaS customer marketing, lifecycle marketing, and/or demand generation.
Proven success building and scaling customer advocacy programs, ABM or account-based plays, and retention/expansion-focused marketing.
Experience managing customer advisory boards, user conferences, and/or community engagement initiatives that spotlight customer outcomes.
Proficiency with CRM (Salesforce), marketing automation (Marketo, HubSpot), and online review platforms (e.g., TrustRadius, G2, Capterra).
Strong storytelling and positioning skills—able to translate complex value propositions into clear, metric-rich narratives that resonate with multiple audiences.
Excellent project management and cross-functional collaboration skills; comfortable orchestrating stakeholders across Marketing, Customer Success, Sales, and Product to deliver multiple integrated programs on time.

Customer Marketing Manager – B2B SaaS

Key skills