Manage and optimize the Adobe Experience site, ensuring a seamless user experience, regular updates, and alignment with active campaigns
Lead content initiatives (Blog), turning insights into relevant content that drives qualified traffic and engagement
Define and implement SEO strategy (on-page and off-page), targeting improved organic rankings
Plan and lead Paid Media campaigns (search, programmatic, retail media), focused on demand capture and performance
Monitor KPIs and translate data into strategic decisions and continuous optimizations
Work collaboratively with CRM, Social, and Data teams to enhance the customer journey
Manage agencies and stakeholders, ensuring excellence and consistency in execution
Ensure all assets comply with legal and regulatory guidelines

Hands-on, analytical, and results-oriented profile
Advanced MS Office skills (especially Excel and PowerPoint)
Intermediate to advanced English
Spanish language skills are a plus
Minimum of 3 years' experience in digital and performance marketing
Experience with CMS (preferably Adobe Experience)
Knowledge of SEO and tools such as Google Search Console, Google Analytics, SEMrush or similar
Experience with paid media platforms (Google Ads, Meta Ads, programmatic)
Ability to navigate dynamic environments and collaborate with multiple stakeholders
Availability to work in a hybrid model

Digital Marketing Analyst

Key skills