Support the development, optimization, and governance of the CRM ecosystem across Central Europe
Build, optimize, and manage automated omnichannel CRM journeys (email, SMS, other channels)
Ensure accurate setup, execution, and performance monitoring of CRM campaigns
Assist in the development and improvement of the CRM ecosystem, including frontend/backend components
Partner with tech and innovation teams to translate business requirements into CRM system solutions
Analyze CRM performance, consumer behavior, and journey effectiveness to identify optimization and automation opportunities
Serve as the CRM contact for local markets, regional teams, agencies, and cross-functional collaborators
Ensure GDPR compliance and governance across CRM activities

2–3 years of experience in Marketing, CRM, or similar roles within an FMCG environment
Hands‑on expertise with Salesforce and Salesforce Marketing Cloud (SFMC) in campaign management and marketing automation
Consumer‑centric attitude with confirmed ability to deliver outstanding segmentation and personalization
Strong analytical capabilities, leveraging data and system functionalities to drive insight‑based decisions and optimization
Ability to handle multiple initiatives concurrently
Excellent communication, presentation, networking, and relationship‑building skills
Proactive, independent, and continuous learner
Proficient in English with strong PC skills (MS Word, Excel, PowerPoint)

CRM Marketing Specialist

Key skills