Own strategic planning and coordinate execution of major B2B marketing initiatives
Act as the lynchpin between marketing teams, sales strategy & operations, product, finance, analytics
Own internal communications of B2B integrated marketing vision and strategy
Work to support new acquisition and channel expansion opportunities
Be responsible for tracking B2B marketing performance metrics across functions
Work with operations and finance teams to set the right goals and KPIs
Build models and frameworks for budgeting, campaign tracking, and goal forecasting
Partner with Marketing leadership and key cross-functional leads to build and deliver investment asks

8+ years experience in marketing (4+ years with B2B SaaS focus)
3+ years of direct management experience and/or experience managing large cross-functional teams
2+ years or more in consulting, operations/GM role, strategy development, or finance a plus
A bachelor’s degree, MBA a plus
Excellent verbal, written communication and presentation skills
Strong project management experience
A proven ability to prioritize and execute tasks in a fast-paced environment
Deep experience managing towards brand & performance-oriented goals
The ability to synthesize data and make data-driven decisions
Strong excel skills and basic SQL understanding a plus

Senior Manager, B2B Integrated Marketing

Key skills