Drive end-to-end delivery, from ideation to execution, of marketing campaigns in channels such as email, web, mobile, and call centre
Translate business asks into marketing strategies by building Client engagement strategies to solve business problems and achieve business objectives
Drive alignment to strategies through socializing them with key stakeholders and subject matter experts
Proactively identify ways for the business to gain competitive advantage through marketing opportunities including digital solutions, paid and earned media
Develop clear, relevant marketing content by collaborating with Copywriters and Designers while ensuring adherence to Sun Life brand guidelines
Manage requests for approval working with Compliance / Legal
Work with Data leads and Data analysts to create impactful target segments for campaigns, understanding Client profiles and selecting relevant criteria
Implement A/B tests for learnings where applicable
Develop relevant marketing documentation (strategy, briefs, results including metrics and success measures)
Collaborate with agile marketing teams on creative themes, communication strategies and program plans to deploy via electronic, web, print or video media
Publish content using AEM and work with email specialists to execute campaigns through Adobe Campaign Manager

Minimum +5 years in a Marketing Specialist or Marketing Coordinator role
Strong owners’ mindset and bias for action; proactively utilize resources to deliver results
Experience with digital marketing in a direct marketing capacity (email, social media, online ads, push notifications, etc.)
Experience with marketing and digital data analytics with the ability to distill meaningful insights and use them to solve problems
Communications skills (verbal and written) to effectively deliver complex information or ideas; ability to develop strong relationships
Experience in progressive copywriting and editing, especially for digital tactics
Experience in Adobe Experience Manager
Familiarity with working in an agile environment

Wellness programs that support the three pillars of your health – mental, physical, and financial
Opportunity to move along a variety of career paths with amazing networking potential
Flexible work arrangements
Incentive plans based on individual and company performance

Marketing Specialist

Key skills