Sales Development Representative

Role Overview

• Outbound Prospecting & Outreach
• End-to-End Ownership: Own the outbound prospecting process, from identifying target accounts to initiating first contact and nurturing early-stage conversations.
• Multi-Channel Engagement: Conduct high-volume outreach through cold calls, email campaigns, LinkedIn, and other platforms while maintaining quality engagement.
• Research: Identify potential clients, key decision-makers, and relevant business opportunities within target markets.
• Continuous Improvement: Continuously test and improve outreach messaging, scripts, and strategies to increase response and conversion rates.
• Lead Qualification & Pipeline Management
• Discovery: Initiate meaningful conversations that uncover pain points and position our business as a potential solution.
• Qualification: Qualify inbound and outbound leads by understanding their needs and challenges to determine if they are a right fit.
• Appointment Setting: Book high-quality meetings and discovery calls for the sales team, ensuring prospects are well-qualified and properly briefed.
• CRM Management: Track, update, and maintain accurate records of all outreach, conversations, and lead statuses in our CRM or tracking tools.
• Performance & Collaboration
• Goal Alignment: Meet and exceed key performance metrics such as call volume, response rates, meetings booked, and qualified opportunities.
• Team Synergy: Collaborate closely with the sales team to align on target profiles, messaging, and campaign strategies.
• Professional Persistence: Confidently handle objections, gatekeepers, and rejections while maintaining a high level of professionalism.

Requirements

• Language Proficiency: Must be 100% fluent in English, both written and spoken.
• Sales Experience: Minimum of 5 years experience in a Sales Development, Lead Qualification, or similar role. Having experience working with a digital marketing agency would be ideal.
• Outbound Expertise: Experience working across multiple outreach channels including calls, email, and LinkedIn.
• Qualification Skills: A strong ability to qualify leads effectively by identifying pain points and business needs.
• Remote Fluency: Ability to work independently in a remote environment while staying disciplined and organised.
• KPI Focus: Ability to consistently work towards and achieve defined KPIs, including outreach activity, lead qualification, and appointment setting targets.