Digital Marketing Manager

Role Overview

• Monitor, reply to, and moderate comments and DMs across all social platforms daily
• Maintain brand voice and tone in all community interactions
• Escalate issues appropriately and manage sensitive conversations with care
• Plan and publish weekly content across organic social channels
• Collaborate with designers and content creators to develop engaging posts
• Track engagement metrics and report on community health
• Manage and optimise paid search (Google Ads) and paid social (Meta, TikTok, etc.) campaigns across multiple accounts
• Plan, execute, and iterate on campaigns to maximise ROI and hit performance targets
• Monitor daily spend, pacing, and performance — making real-time adjustments as needed
• Identify and outreach to creators and influencers for UGC and sponsored content
• Brief and coordinate with creators to ensure content aligns with campaign objectives
• Analyse performance data and produce regular reports with actionable insights
• Stay current with platform updates, trends, and new ad formats
• Own and execute the SEO strategy — keyword research, on-page optimisation, technical SEO, and link building
• Monitor organic rankings and search performance via Google Search Console and SEO tooling
• Optimise website content and landing pages for both search visibility and conversion
• Audit and improve the purchase flow, identifying friction points and testing solutions
• Run A/B tests and conversion rate experiments using CRO best practices
• Collaborate with developers and designers to implement website improvements
• Produce monthly reporting on organic traffic, rankings, and conversion performance

Requirements

• 3+ years of experience in a digital marketing role with hands-on exposure to paid media, SEO, and organic social
• Proven track record managing Google Ads and paid social campaigns at scale
• Strong understanding of SEO fundamentals
• Experience with CRO principles and A/B testing tools
• Confident communicator who can represent the brand authentically in community interactions
• Data-driven mindset — comfortable working with analytics platforms (GA4, Looker Studio, or similar)
• Highly organised with the ability to manage multiple workstreams autonomously Nice to Have
• Experience with e-commerce or DTC brands
• Familiarity with Elementor or similar CMS platforms
• Basic understanding of HTML/CSS for minor web edits
• Basic graphic design
• Experience briefing and working with content creators or influencers is a plus

Benefits

• Fully remote position with flexible working arrangements
• Direct impact on business decision-making quality
• Competitive salary based on experience
• Opportunity to own and scale a marketing function end-to-end
• Clear progression opportunities as the business grows