Manager, Business Development – Esports, Partnerships

Role Overview

• Act as a self-starter in identifying, pitching, and securing new sponsorship and opportunities
• Lead outreach efforts to prospective sponsors via email, calls, and meetings, and actively manage the sales pipeline
• Prepare and deliver sponsorship sales materials, proposals, and presentations to prospective partners
• Conduct market research and gather competitive intelligence to inform sales strategy and partner positioning
• Evaluate incoming inquiries and develop recommendations for internal review
• Develop sponsorship concepts and packages across Street Fighter Esports channels, including broadcast, content, and social
• Assist with financial analysis, pricing, and deal modeling related to sponsorship opportunities
• Coordinate meetings with sponsors, agencies, and internal stakeholders throughout the sales and execution process
• Oversee sponsor integration into livestreams and content, working closely with production, esports, and brand teams
• Serve as the primary account manager for partners post-sale, managing relationships and ensuring contractual deliverables are executed successfully
• Track performance metrics (KPIs) for sponsorship programs and compile post-program reports
• Provide regular updates to the business development team and assist in preparing leadership reports as needed
• Support partnerships team to identify, negotiate, and manage strategic partnerships that align with Capcom’s brand and business objectives
• Maintain strong relationships with external partners and internal stakeholders to ensure successful execution of partnership programs
• Coordinate with the legal team to process contracts and close deals with partners
• Monitor and report on partnership performance metrics and ROI

Requirements

• 5+ years of gaming or esports sales, with an emphasis on content sponsorship and integration
• Strong grasp of the esports landscape, including the activity of both endemic and non-endemic brands in the space
• Knowledge of the broader esports and gaming space, including tournaments, events, teams and organizations
• Deep understanding of the online video space with knowledge of both VOD and live streaming
• Proven ability to develop key relationships with decision makers at target partners
• The ability to think creatively, identify sales opportunities and execute against those opportunities
• Strong relationships with both traditional agencies as well as esports advertisers
• Bachelor’s or similar four-year degree

Benefits

• Regular domestic air travel
• International air travel when required
• Long working weekends during events