Conceptualize, implement and optimize our online advertising campaigns on Meta and TikTok
Analyze ads and independently implement optimization measures
Create SEO-optimized ad copy
Develop audience-specific advertising strategies to increase reach and conversion rate
Use A/B tests to optimize ad copy, visuals and audience targeting
Manage and optimize ad budgets to ensure maximum efficiency and profitability
Monthly reporting on budget spend and ROI
Monitor and report campaign metrics
Actively follow trends and developments in paid advertising

Degree in Marketing, Business Administration (BWL) or a comparable qualification
At least 2 years' experience in performance marketing or campaign management
Experience managing five-figure budgets
Experience designing and executing online advertising campaigns
Confident in using Google Ads, Meta Ads Manager and analytics tools such as Google Analytics
Analytical mindset and enjoyment working with numbers and data
Team player with an independent working style
Flexibility and ability to act spontaneously

Ads Manager – Part-time

Key skills