Own and operate Karbon’s marketing automation platform.
Build and maintain a leak-proof lead generation system from first touch through sales handoff.
Own webinar operations end to end.
Partner with the events team to own event lead capture operations.
Architect and enforce the MQL framework end to end.
Own the marketing operations technology ecosystem.
Build and maintain cross-platform automations that connect systems.
Evaluate, implement, and rationalize marketing operations tools.
Partner with the Salesforce administration team to ensure seamless data flow.
Own and operationalize the marketing attribution framework.
Build and enforce UTM parameter governance.
Deliver reporting that gives marketing and GTM leadership visibility into performance.
Be the connective tissue between demand generation, Salesforce team, web team, strategic marketing, and Revenue Operations.
Partner with the Director of Performance Marketing to build a shared understanding of the customer buying journey.
Drive operational readiness for high-volume periods.

8+ years of marketing operations experience, with at least 3 years in a senior role in a B2B SaaS environment.
Deep marketing automation platform expertise.
Proven track record of building lead management systems that do not leak.
Strong CRM and Salesforce expertise.
Operational rigor with architectural thinking.
An AI-first operator.
Exceptional project management skills.
Proactive and tenacious.
Data-driven with strong analytical instincts.
Experience in accounting, professional services, or practice management software is a plus but not required.

Senior Manager, Marketing Operations

Key skills