Marketing Event Manager

Role Overview

• Lead the strategic planning, execution, and optimization of high-impact corporate, client, and industry events that support business objectives, brand positioning, and revenue growth
• Create and implement marketing event strategies to drive attendance and engagement
• Lead and manage the full event lifecycle: concept, planning, logistics, execution, and post-event evaluation
• Manage the annual event calendar aligned to business and marketing goals
• Develop and manage detailed project plans, timelines, run-of-show documents, and prepare post-show reports for the BU and marketing leadership
• Align marketing messaging, branding, and tactics with marketing management and secure approvals
• Prepare and update trade show budgets, reporting to management as necessary
• Define, measure and analyze event KPIs in collaboration with BU and other marketing team members
• Manage booth fabricators/display companies, and other external providers to meet all agreed deliverables in line with agreed designs
• Build strong relationships with trade show organizers to secure speaker programming in collaboration with internal subject matter experts and marketing management
• Secure and maintain lead retrieval during shows
• Monitor schedule, shipping, import/export compliance, and logistics for all marketing and trade show-related goods and services; resolve or escalate issues, as necessary
• Maintain booth schedule for BU use
• Coordinate with the Creative Manager to ensure sufficient inventory of approved promotional items for use at events
• Ensure trade show inventory of displays, banners, and graphics are accounted for at all times
• Ensure the full and timely registration of attendees who require assistance
• Create and distribute an event handbook, providing a single source of information for each major event to all Company attendees
• Plan and execute internal employee events as requested

Requirements

• Bachelor’s degree in marketing communications, event management, or related field, or equivalent via education and/or experience
• 5 years' experience in marketing communications or marketing events role
• Demonstrated experience managing successful events and campaigns
• Demonstrated project management skills
• Demonstrated experience in vendor negotiation
• Demonstrated successful working relationships with clients, suppliers, and other internal and external contacts
• Demonstrated successful positive personal leadership, interpersonal, organizational, administrative, and communication skills
• Proficiency in MS Office Suite
• Availability to travel domestically, up to approximately 25%, and internationally, up to approximately 15%, sometimes on short notice
• Demonstrated continuous improvement in areas of responsibility
• MBA or master’s in marketing
• 5 years' marketing experience in the power electronics or other capital equipment industries in any combination of the metals, material handling, renewable energy systems, paper, or related general industries
• Proficiency in current design software, including Adobe Creative Cloud apps (InDesign, Illustrator, Photoshop)
• Demonstrated experience with a foreign-owned business, preferably Japanese
• Demonstrated experience in a dynamic, high-growth, global engineering services organization or industry served by the Company

Tech Stack

• Cloud