Portfolio Marketing Manager – Cancer Registry

Elekta is a MedTech company that provides software and hardware to hospitals and clinics globally. They are seeking a Portfolio Marketing Manager – Cancer Registry to define and drive the positioning, value proposition, and lifecycle strategy for their Cancer Registry portfolio while collaborating with various teams and engaging with customers.

Responsibilities:

• Own portfolio-level positioning, segmentation, and messaging aligned to business objectives
• Develop and maintain the Cancer Registry brand narrative and value propositions for clinical, IT, executive, and procurement audiences
• Lead go-to-market planning for releases, enhancements, migrations, and new offerings (launch narratives, enablement, and commercialization plans)
• Drive retention and installed-base expansion through customer insights, win/loss learnings, and targeted campaigns/programs
• Deliver sales enablement (ROI models, business cases, competitive positioning) and internal/external training content
• Own Voice of the Customer and competitive/market intelligence and run a closed-loop feedback process with Product, Sales, and leadership
• Support data-driven offerings (data monetization messaging, pricing/packaging inputs) and global localization needs
• Own positioning, messaging frameworks, brand narrative, and launch storytelling for the Cancer Registry business area within approved strategy
• Own portfolio marketing KPIs and sales enablement standards supporting pipeline, win-rate, adoption, migrations, and expansion

Requirements:

• 5+ years in portfolio/product/strategic marketing and/or sales within healthcare IT, enterprise software, or data platforms
• Experience with cancer registry software/oncology informatics and understanding of registry operations/regulatory environment
• Strong grasp of healthcare buying processes and multi-stakeholder sales cycles
• Ability to build differentiated value propositions, competitive positioning, ROI/business cases, and sales enablement/training content
• Strong analytical and communication skills; effective cross-functional collaborator with proactive, outcomes-driven mindset
• Bachelor's degree in Business, Marketing, Health Informatics, or related field (or equivalent experience)
• Experience supporting data monetization (analytics/data-driven offerings, pricing/packaging inputs, enablement)
• Experience adapting messaging and enablement for global/regional markets