Komodo Health is dedicated to reducing the global burden of disease through smarter use of data. They are seeking a Lifecycle Marketing Automation Manager to design and manage automated lifecycle journeys for the Life Sciences industry, focusing on driving pipeline growth and optimizing lead transitions.
Responsibilities:
- Lifecycle Journey Design: Spearhead the design and management of complex, automated lifecycle journeys tailored for critical Life Sciences segments, including Emerging Biopharma, Large BioPharma, and Medical Affairs
- AI Marketing Operations: Act as a primary builder and operator for AI Marketing Agents, generating personalized, high-quality email copy that reinforces brand voice and scientific credibility
- SDR Enablement: Own and optimize the marketing-led steps within all SDR cadences, deploying templates and triggers that ensure Speed to Lead and SLA workflows optimized for sub-minute contact times
- Conversion Analysis: Execute rigorous analysis of conversion rates across every stage of the Golden Path — from MQL through to Meeting Booked
- Attribution & Reporting: Partner with RevOps to ensure flawless attribution and high-visibility reporting in executive dashboards
- Signal Qualification: Manage qualification criteria for signals sent to SDRs and Sales to optimize toward qualified pipeline
- Email Channel Ownership: Serve as the Email channel owner, covering end-to-end execution, audience management, deliverability, compliance, and coordination of the email calendar
Requirements:
- Demand Generation Experience: 5+ years working in Demand Generation, Lifecycle Marketing, or Marketing Operations with a demonstrable focus on high-volume, automated campaign execution
- Technical Command: Deep expertise in HubSpot — Workflows, Sequences, and Lists — and its synchronization with Salesforce is mandatory
- AI Fluency: Proven early adopter who can strategically prompt AI agents to produce professional, B2B-ready copy that elevates brand trust
- Life Sciences Acumen: Direct familiarity with the biopharma landscape — Commercial vs. Clinical, Therapeutic Areas — essential for credible and targeted messaging
- Analytical Mindset: Ability to interpret complex BI dashboards and translate insights into immediate, tactical decisions, with an understanding of the underlying data architecture
- Hands-on experience with 6sense or advanced intent data platforms