Product Innovation Manager – Senior Manager

Role Overview

• Manage the operational rhythm of the NPI Strategy Council, ensuring clear agendas, decision-making frameworks, and follow-through on all action items.
• Lead products through the formal NPI "Gates"—from initial ideation (Gate 1) to full commercial launch (Gate 4)—ensuring all criteria for clinical safety, operational readiness, and financial viability are met.
• Maintain and evolve the innovation roadmap, capturing and prioritizing ideas from founders and stakeholders while balancing them against business goals.
• Maintain the "NPI Meeting Decision Log," ensuring all strategic pivots and approvals are documented and communicated company-wide.
• Develop robust business cases for new offerings, including cost-benefit analysis, pricing strategies, and projected ROI.
• Conduct deep-dive market research to identify trends in women’s midlife health, CPG (Consumer Packaged Goods), and health-tech.
• Stay ahead of the curve by benchmarking competitor offerings, pricing, and patient experience models to ensure Midi remains the market leader.
• Design and execute market research studies to validate customer needs and test new product concepts.
• Create comprehensive reports (e.g., Product Launch Strategies) that synthesize complex data into actionable recommendations for the executive team.
• Act as the primary Product Manager for new offerings, coordinating with Clinical Care, Operations, Engineering, and Marketing to ensure a seamless launch.
• Work across a diverse set of teams to gather requirements, manage dependencies, and ensure clinical protocols are integrated into new product designs.

Requirements

• 5-10 Years in Product Management, Product Marketing or Innovation: Proven track record of launching new products from 0 to 1.
• CPG or B2C Tech Expertise: Strong background in either consumer goods or direct-to-consumer technology.
• Cross-Functional Leadership: Demonstrated ability to lead without formal authority in a fast-paced, high-growth startup environment.
• Strategy Background: Experience in management consulting or internal corporate strategy is preferred.

Benefits

• Health, dental and vision
• Paid holidays
• Flexible time off