TikTok Shop & Social Commerce Manager

Role Overview

• Own the TikTok Shop storefront end-to-end: catalog management, content accuracy, pricing, and overall shop health.
• Develop and manage a rolling TikTok Shop campaign calendar, aligned with CSE’s marketing calendar and product priorities.
• Lead product mix and assortment strategy: test SKUs, analyze performance, and make data-backed decisions on what to push, pull, or expand.
• Stay ahead of TikTok Shop-native sales events, flash sales, and platform promotions; identify participation opportunities and execute.
• Partner with Operations and demand planning to coordinate inventory availability, fulfillment readiness, and SKU-level forecasting tied to TikTok activity.
• Act as CSE’s internal TikTok Shop expert, staying current on platform updates, algorithm changes, and commerce trends, and bringing recommendations to leadership.
• Own channel reporting: track GMV, conversion, affiliate-driven revenue, and other key metrics.
• Build and lead CSE’s TikTok Shop affiliate program: strategy, creator recruitment, onboarding, and ongoing relationship management.
• Own the creator seeding and sampling process, from selection and fulfillment to performance follow-up.
• Establish and maintain strong creator partnerships through clear briefs, performance feedback, and optimization direction.
• Build an engaged affiliate community through product education, creator campaigns, and ongoing content support.
• Identify high-potential new creators in the health, wellness, and fitness space, staying current on emerging voices and platform trends before they’re obvious.
• Manage commission structure and program economics, optimizing based on creator performance and channel goals.
• Own the relationship with TikTok’s platform account team to stay ahead of new initiatives, media programs, and affiliate opportunities.
• Partner with Creative and Content on TikTok-native assets and messaging that convert in-feed and in-shop.
• Partner with the Paid Media team on GMV Max campaign strategy.
• Coordinate with Operations on inventory availability, fulfillment timelines, and product readiness for launches and creator seeding.

Requirements

• Must have 3+ years of experience in social commerce, with hands-on experience managing TikTok Shop.
• Proven experience building or scaling a TikTok Shop affiliate or creator program.
• Hands-on experience with TikTok Seller Center and Affiliate Center.
• Strong strategic instincts paired with the ability to execute.
• Data-literate, with the ability to track the right metrics, understand what they mean, and use them to make decisions.
• Strong communicator and relationship builder; creators and internal stakeholders should want to work with you.
• Highly organized and self-directed, with the ability to manage competing priorities without being told what to do next.
• High ownership mentality: you take responsibility for outcomes, not just tasks, and you bring recommendations.

Tech Stack

• Flash

Benefits

• Paid time off (flexible)
• Paid holidays
• Insurance: Health, dental, vision, basic life, AD&D
• 401(k) + Company match
• Eligible for company bonus plan
• Free product allowance