Shape and run external communications that show how Workday is transforming industries in the AI era and how customers are doing meaningful, innovative work with our products.
Build strong relationships with the media.
Develop strategies and supporting programs that drive positive coverage highlighting Workday’s product innovation and customer impact stories.
Partner with product marketing, industry marketing, and customer advocacy to develop narratives and messaging that can be applied across internal and external channels.
Research into Workday’s product roadmap and working with key stakeholders to source industry-specific product news – both near and long term – that we want to drive awareness around.
Identifying stories and examples of how Workday is responding to customers’ needs with new solutions that help them adapt to the changing world of work.
Leading media programs around Workday-owned and industry and customer events.
Work closely with customer PR teams to tell clear, engaging stories about how customers use Workday and the impact it has on their business.
Represent the communications/PR team in cross-functional teams to ensure alignment around business objectives and to advance broader company initiatives.

8-10+ years of public relations experience, preferably in enterprise software technology.
Background in both in-house and agency is a plus.
Demonstrated experience in building and scaling strategic PR programs aimed at targeted vertical industries.
Strong experience working with business, trade, IT, and industry media outlets and reporters.
Established relationships with industry trade, tech, and business media.
Superb written and verbal communication skills.
Demonstrated project management expertise.
Strong command of AI tools and demonstrated experience in deploying them to strengthen storytelling.
Ability to quickly understand technology and translate into public relations strategies, messaging, and compelling narratives.
Experience creating content that reaches audiences across paid, earned, and owned channels.
Ability to work independently, prioritize multiple tasks effectively, and thrive in a fast-paced, dynamic environment.
Strong interpersonal skills and proven track record in navigating and building strong relationships with cross-functional teams.
Strategic thinking, problem solving, attention to detail, technical, and analytical skills.
Both agency and in-house experience are preferred.
Periodic travel is required.

Senior Manager, PR – Industry and Customer

Key skills