Own campus engagement strategies that increase awareness, activation, and adoption of TimelyCare services across students, faculty, and staff.
Develop scalable campus engagement playbooks and turnkey marketing toolkits that partner institutions can deploy through their own channels.
Lead seasonal and moment-based campaign planning tied to key campus needs and rhythms, including back-to-school, finals, awareness months, and critical engagement periods.
Identify and support on-campus activation opportunities in partnership with Customer Experience and campus stakeholders, including events, tabling, orientation, and wellness programming.
Build and execute multi-channel engagement campaigns across email, SMS, in-app messaging, push, social, and campus-facing channels.
Develop differentiated messaging and campaign journeys for distinct audiences and behaviors, including pre-launch, launch, onboarding, active use, and re-engagement.
Partner with Product Marketing, Brand, and Creative to create relevant, high-performing content that reflects student needs and the TimelyCare brand.
Serve as the day-to-day marketing partner to Customer Experience and Implementation for campus launch and engagement planning.
Collaborate with Analytics, Product, and Lifecycle Marketing to improve segmentation, campaign targeting, and performance visibility.
Gather insights from campus partners and internal teams to continuously improve playbooks, campaigns, and the customer experience.
Define and monitor KPIs related to awareness, activation, utilization, and campaign performance.
Build repeatable reporting and insight-sharing cadences that show what is working, where engagement gaps exist, and how programs should evolve.
Use testing, segmentation, and performance data to continuously optimize campaigns and engagement strategies.
Requirements
5+ years of experience in marketing, lifecycle marketing, campaign strategy, or customer engagement
Experience building multi-channel campaigns that drive adoption, engagement, or behavior change