Manager, Campus Engagement

Role Overview

• Own campus engagement strategies that increase awareness, activation, and adoption of TimelyCare services across students, faculty, and staff.
• Develop scalable campus engagement playbooks and turnkey marketing toolkits that partner institutions can deploy through their own channels.
• Lead seasonal and moment-based campaign planning tied to key campus needs and rhythms, including back-to-school, finals, awareness months, and critical engagement periods.
• Identify and support on-campus activation opportunities in partnership with Customer Experience and campus stakeholders, including events, tabling, orientation, and wellness programming.
• Build and execute multi-channel engagement campaigns across email, SMS, in-app messaging, push, social, and campus-facing channels.
• Develop differentiated messaging and campaign journeys for distinct audiences and behaviors, including pre-launch, launch, onboarding, active use, and re-engagement.
• Partner with Product Marketing, Brand, and Creative to create relevant, high-performing content that reflects student needs and the TimelyCare brand.
• Serve as the day-to-day marketing partner to Customer Experience and Implementation for campus launch and engagement planning.
• Collaborate with Analytics, Product, and Lifecycle Marketing to improve segmentation, campaign targeting, and performance visibility.
• Gather insights from campus partners and internal teams to continuously improve playbooks, campaigns, and the customer experience.
• Define and monitor KPIs related to awareness, activation, utilization, and campaign performance.
• Build repeatable reporting and insight-sharing cadences that show what is working, where engagement gaps exist, and how programs should evolve.
• Use testing, segmentation, and performance data to continuously optimize campaigns and engagement strategies.

Requirements

• 5+ years of experience in marketing, lifecycle marketing, campaign strategy, or customer engagement
• Experience building multi-channel campaigns that drive adoption, engagement, or behavior change
• Experience creating partner-enablement materials, field/campus activation programs, or distributed marketing playbooks
• Strong grasp of audience segmentation, campaign measurement, and performance optimization
• Ability to manage multiple cross-functional initiatives and translate strategy into execution
• Excellent writing, communication, and project management skills
• Experience with marketing automation tools (e.g., HubSpot, customer.io), CRM platforms (Salesforce, Gainsight), and analytics tools (e.g., Google Analytics)

Benefits

• Paid Company Holidays + No work on your birthday!
• Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
• Variable bonus eligibility on a quarterly basis
• Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
• Company-paid group Life Insurance + Company-paid Short Term Disability
• Concierge benefit support services
• 401(k) with employer match
• Free access to TimelyCare virtual medical and mental health support
• Mission-Driven Purpose with a Supportive Team Culture