Customer Journey Ownership: Plan, build and optimise end-to-end customer journeys using Salesforce Marketing Cloud, Data Cloud, Ad Studio, Interaction Studio, and Airship.
Client Onboarding Delivery: Lead the marketing onboarding of existing client deals onto the new digital platform and app, ensuring communications, data flows, and engagement strategies are fully aligned.
Operational Excellence: Translate strategic goals into structured execution plans, ensuring timely delivery of personalised campaigns and journeys.
Channel Execution: Manage multi-channel personalisation activity across BAU and project-based initiatives, continuously improving based on performance insights.
Cross-Functional Collaboration: Partner with Product, Technology, and Client teams to align onboarding, data requirements, and channel capabilities.
Testing & Optimisation: Develop and manage testing strategies (e.g. A/B, multivariate), and drive incremental improvements in engagement, conversion and retention.
Performance & Reporting: Monitor and report on key metrics, providing insights and recommendations to drive continuous improvement.

Solid experience in digital marketing, CRM, or customer journey management roles, ideally within a data-driven, multi-channel environment.
Hands-on experience with Salesforce Marketing Cloud, Data Cloud, Ad Studio, Interaction Studio , and Airship .
Strong project management skills, especially in operationalising strategy and onboarding complex client programs or platforms.
Experience managing transactional or lifecycle marketing within mobile and digital environments.
A collaborative mindset, with the ability to align and coordinate cross-functional teams and stakeholders.
Confident working with data to inform decisions and optimise outcomes.
Strong communication and organisational skills, with excellent attention to detail and a delivery-focused attitude.

Senior Marketing Manager

Key skills