Events Marketing Manager

Continuous is a company focused on enhancing its marketing pipeline through impactful events, and they are seeking an Events Marketing Manager to lead their events program. This role involves overseeing the entire event lifecycle, from strategy development to execution, ensuring that events effectively engage financial institutions and generate qualified leads.

Responsibilities:

• Own the full breadth of Continuous’ events program: trade show and conference strategy, sponsored events, curated customer experiences, the customer conference, pre- and post-event marketing campaigns, event lead capture and CRM attribution, performance reporting, and budget management
• Research and recommend events where our target audience of banks and credit unions congregates, define event strategy for each engagement — including sponsorship tiers, speaking opportunities, MQL targets, and ABM alignment — and design curated experiences like executive dinners and networking events that deepen relationships beyond the booth
• Own every operational detail: booth logistics, vendor coordination, team registration, travel, branded merchandise, and lead capture
• Build comprehensive pre- and post-event campaigns in HubSpot, ensure leads flow accurately into Salesforce with proper attribution, and deliver post-event performance summaries that give leadership clear visibility into pipeline contribution and ROI
• Dive into the current event calendar, sponsorship commitments, and historical performance data to rapidly get up to speed on what’s in flight and what’s coming
• Begin owning event logistics and execution for near-term events, with your manager as a close partner as you ramp
• Build relationships with key stakeholders across Sales, Customer Success, Product Marketing, and Revenue Marketing, and get fluent with the events tech stack — Captello, HubSpot-to-Salesforce lead flow, and Monday.com
• Own end-to-end execution of upcoming events, delivering high-quality, personalized experiences that reflect the Continuous brand
• Build and deploy a repeatable pre- and post-event campaign playbook — attendee outreach, lead capture, nurture activation, and follow-up
• Present a data-driven assessment of the event portfolio to leadership with recommendations for optimization, and draft the initial customer conference framework
• Execute flawlessly across multiple concurrent events — every campaign is live, every lead is attributed, and every post-event review surfaces actionable insights
• Launch the customer conference program with a successful inaugural event that drives product adoption and customer advocacy
• Demonstrate clear, quantifiable pipeline impact — leadership sees events as a proven, scalable growth lever because your data tells the story

Requirements:

• Experience in managing the full event lifecycle, including sponsorship evaluation, booth logistics, on-site execution, vendor coordination, and cross-functional team alignment
• Ability to build integrated pre- and post-event campaigns that maximize investment
• Understanding of the banking and credit union technology landscape
• Ability to measure MQLs, SQLs, pipeline influenced, cost-per-lead, ROI, and translate data into strategic recommendations
• Experience in designing programs that drive product adoption, foster customer advocacy, and create community
• Demonstrated determination and problem-solving skills in managing multiple events and aggressive timelines