Leading end-to-end CRM strategy, defining and orchestrating the user journey across all touchpoints to drive activation, build lasting habits, and maximise long-term retention at scale.
Owning the CRM tech stack and data infrastructure, ensuring a robust, real-time environment that enables precise, personalised one-to-one communication across platforms.
Building and scaling CRM monetisation products, developing high-performing advertising solutions within CRM flows that generate strong ROI for brand partners without compromising the user experience.
Driving product innovation through experimentation, using CRM-derived behavioural data and user insights to test hypotheses rapidly and shape the broader product roadmap.
Scaling a healthy, compliant user database, growing the marketable audience while maintaining data hygiene, deliverability standards, and adherence to global privacy and regulatory requirements.

8+ years of CRM or lifecycle marketing experience, gained within high-growth B2C, Marketplace, or Ad-Tech environments, with a track record of delivering impact at scale.
A commercial and creative thinker,with the ability to design communication flows that feel native and valuable to users while functioning as high-performing vehicles for brand partners.
Technically fluent across modern MarTech, comfortable working with APIs, data events, and complex trigger logic — able to get under the hood of a CRM stack to unlock its full potential.
A rigorous experimenter, using A/B testing and cohort analysis as core tools to drive measurable improvements and validate decisions with data.
A balance of big-picture thinking and executional precision, with a clear vision of the end-to-end user journey and an unwavering attention to the detail of day-to-day delivery.

💰 Competitive salary.
🌴 30 days annual leave, plus bank holidays.
🏆 Accredited 'Great Place To Work’ company in three categories.
🧠 Commitment to personal development and career growth, coaching workshops and progression plans.
👩🏽‍💻Remote-first working environment. This means you’re not obligated to come into the office, you can choose the environment you think you excel best in with up to 180 days working from abroad (subject to approval — sadly, we can’t say yes to every beach).
📅Flexible working hours (start between 8-10am and finish between 4:30-6:30pm).
❤️ Focus on welfare. We offer a monthly wellness allowance, gym memberships, access to mental health first aiders, a health cash plan and more.
🛍️ Access to incredible partnership discounts for the biggest brands in the world. Think Google, Apple, GymShark, Domino's, Uber and loads more!
💻 £200 work from home set up allowance to put towards your at-home working space.

Head of CRM

Key skills